[EMAIL PROTECTED] wrote:
To do all this you would need a marketing team almost as big as the engineering team. What is the benefit of all this? Credibility. Public recognition. Cash inflows. Publicity. "If you build it, they will come" is one thing. But "If you build it and promote the heck out of it" is another thing entirely.
ERPS is a non-profit, dedicated to actually building and testing the rockets. Entire businesses have been made on purely marketing, without any "real" product besides merchandising someone else's dream. The two are different exercises, and there are countless examples (in rocketry and other fields where technical advancement is desired) of those who start the latter to support the former, only to find their attention and energy entirely consumed by the latter such that the former never actually gets done. That's not us. Even if and when we finish ERPS's development program and commercialize the results, I hope it will not be us. Granted, marketing will be necessary when we go commercial. The exact forms of marketing that will help most is a matter of debate. But if and where marketing would derail engineering advancement, compared to what progress could have been made without the relevant marketing activity, marketing is something to be avoided, not embraced. _______________________________________________ ERPS-list mailing list [EMAIL PROTECTED] http://lists.erps.org/mailman/listinfo/erps-list
