Nice analysis Larry.

Rumours include Google is getting into the electronic transaction gateway
business, ala PayPal (IPN/Payments Pro), and into the ecommerce hosting
business, again ala PayPal. Focus on small biz/SOHO accounts. Basic web and
mail hosting services fit right into this paradigm. (I haven't heard
anything in regards to plans for the "online auction" space but I don't see
why not). So the question is on database and application services along with
API support. Will Google hosting customers be able to run Zen Cart with
MySQL or will customers be restricted to proprietary Google provided GUI,
apps, and API's? I see AJAX technology  implemented in future Google
interface development projects and see Google's own version of .NET on the
horizon. So will Google try to out MSN, MSN?

darren


----- Original Message ----- 
From: "larry price" <[EMAIL PROTECTED]>
To: "Eugene Unix and Gnu/Linux User Group" <[email protected]>
Sent: Wednesday, March 29, 2006 2:22 PM
Subject: Re: [Eug-lug] google hosted email service

It's pretty clear that they are going to move into commoditiy webhosting
as well as commodity mailhosting, and as far as i'm concerned that can
only be a good thing. What I'm curious about is are they going to make
a play for the applications market?

Google is one of the few groups that has the technical skills and the
resources to bring a hosted applications grid style thing to market.

Consider the following scenario, you have built a neat little web
application that people like and that is at least moderately
profitable in it's first incarnation (it brings in barely more than it
costs to run); then it becomes insanely popular. Now you have
problems, and most likely you'll end up selling out in one form or
another to afford to do the things that you will need to do to scale
the app to meet demand. Not to mention growing pains, and if you
navigate through the maze you end up having to build multiple
redundant data centers, your own backhaul network, etc,etc,etc.

How could Google (or anyone else) help you with this?

Warning: here is where we get seriously speculative

The strong option:
Google lets you host a full operating system image on their grid,
instances are created on a prefork basis to anticipate demand, the
programming environment is similar to what you get on a single
instance on raw hardware, with a few exceptions, like logging, and
your database setup might be constrained.

The not nearly as strong option:
Google lets you host an 'application image' on their grid, you have to
use their programming model, and the learning curve is steep,
instances are created on a per request or per session basis. Call it
the .NET version

The weak option:
Your application exists as a configuration of standard components, the
programming model is deliberately limited and pitched towards the
nonprofessional, call it the Myspace version.

There is already an outfit http://www.ning.com/ doing something
somewhere between the second two options. And I had hopes that Sun
would be offering something like the strong option (i think Sun has
sucked too much NSF and DOD teat to take public facing apps seriously
any more;  and their grid offering is compute oriented rather than
service oriented).

Any how, that's my brain dump, back to work.



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