% What A Noob Writer Learned From Driving An iMiev %

http://www.forbes.com/sites/hannahelliott/2012/12/19/what-i-learned-from-driving-the-mitsubishi-electric-car/
[image] What I Learned From Driving the Mitsubishi Electric Car
by Hannah Elliott  12/19/2012

[image  
http://specials-images.forbes.com/imageserve/0aXIbZqa87goi/0x600.jpg?fit=scale&background=000000
]

I am shallow. Looks matter, and I will admit to preferring a hot car with a
good brand image to something with considerably less than that. Give me the
R8, something from AMG, the SL, the Dino, a vintage Rolls. Anything with
clean lines and thoughtful design. With the stunted iMiev, it is likely many
men will feel emasculated driving it, and many women feel less than
glamorous, to say the least. On the other hand, if pious efficiency is your
thing, you may feel terrific behind the wheel.

Last weekend I drove the Mitsubishi iMiev around New York City, most notably
up and down Park Avenue doing the rounds across Manhattan’s Upper East Side.

IMiev–an acronym for Mitsubishi Innovative Electric Vehicle—is a five-door
fully electric hatchback car. It has a mile-per-gallon equivalent of 112mpg,
emits no CO2 and releases no exhaust fumes. And at roughly 2,500 pounds and
half as long as, say, a long-wheelbase Maybach, it’s a dream to park in such
space wastelands like Manhattan. (I was able to park directly in front of
the Metropolitan Museum twice, thanks to such a diminutive stature.) 

Inside the car feels surprisingly roomy—due no doubt in part to its four
doors and high roofline–and comes with a radio, heat/cooling, heated seats,
three driving modes and navigation. The “premium” package offers a rear
camera to help fit into those tight parking spots.

(It does not, however, have some of the finer things in life: leather
accouterments,  cruise control, sunroof or power seats, for starters. A USB
outlet comes only in the premium package.)

I’m not going to say much about the performance other than that the
powertrain combines a 63-hp electric motor with a 16-kWh lithium-ion
battery. That should tell you plenty–this isn’t exactly Grand Prix-level
power. The [brakes] are regenerative ... and the steering evocative of a
golf cart. But you already knew that.

Still, there’s plenty of good this car can do, as long as you don’t expect
it to be something it’s not. It could even give you insight into what kind
of person you are—or reaffirm what you already knew.

Read the slideshow to find out what it told me as I drove it.
[© 2012 Forbes.com  All Rights Reserved]
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