EVs ... get lambasted because we are looking for a silver bullet
The real question asked by few is, where should EVs be today?

http://blogs.scientificamerican.com/plugged-in/2013/02/20/guest-post-electric-vehicle-deployment-where-should-we-be-today/
[images] Electric Vehicle Deployment – Where Should We Be Today?
By Melissa C. Lott  Feb 20 2013  Guest Post by Tali Trigg

[images  / rudisillart
http://blogs.scientificamerican.com/plugged-in/files/2013/02/800px-Chevy_Volt__Nissan_Leaf.jpg
Nissan Leaf EV between two Chevy Volt pih

http://blogs.scientificamerican.com/plugged-in/files/2013/02/tali_graph.png
Figure 1. Months Since Market Introduction (Updated Until December 2012)
Source: EVI, MarkLines Database, Nissan, Toyota, hybridcars.com
]

Electric vehicles (EVs) have come under siege in the media in the past two
years, with several observers pointing to shortcomings like driving range,
performance in cold weather and resale value as indicators of their imminent
demise. Do we know for sure that EVs will overcome all these challenges? No.
But we are seeing impressive year-on-year sales, declining battery costs, a
decarbonizing power sector, and cities around the world committed to
reducing congestion and local air pollution. For these reasons, EVs should
not be dismissed and are among the best options to decarbonize the transport
sector while boosting a flagging automotive sector, creating jobs, and
reducing local air pollution.

The real question asked by few is this: where should EVs be today? The
answer should probably be framed in terms of technological development and a
close proxy for measuring development would be another vehicle such as the
hybrid electric vehicle (HEV). In Figure 1, you can see new vehicle sales
versus over time since the vehicle’s initial market launch (date of
introduction in parentheses). This figure shows that all major battery
electric vehicles (BEV) and plug-in hybrid electric vehicles (PHEV) are on
track or doing better than what the Prius HEV was doing at a similar time.
Of course, this is not strictly an apples-to-apples comparison (it does not
take overall vehicle market into account, nor potential subsidy effects, for
example), but does help us evaluate a true answer, beyond the press eager
for a fail-or-victory message.

The truth is, given that EVs were only released in 2011 to a full range of
consumers worldwide, a doubling of sales (approximately 120,000 in 2012 vs.
45,000 in 2011) is not bad growth. Of course, the key is to keep this
momentum to hit intermediate-to-long-term targets, but still; perhaps the
death of EVs is greatly exaggerated?

The simple truth is that EVs are coming along, but they are going through a
delicate phase that most new technologies experience in the early years when
only so-called “Early Adopters” begin buying the product, being less
sensitive to a higher price point. Consider the MP3 player in the late
1990s, before Apple introduced the iPod in 2001.  Another parallel “product”
launch was the Internet, which transcended product state and spurred a
systematic reinvention of information sharing in a revolution that took
years, not days. EVs similarly have the potential to integrate into the
power grid and do much more than get you from Point A to Point B.

Bottom line – EVs are a new or (depending on your perspective) revived
technology – and as such must pass through several stages of technological
development, optimization, and scale-up. Today’s EVs are far better than the
models sold a decade ago, but the costs are still high and infrastructure is
still being developed. In the next two or three years, there may only be a
few tens of thousands of EVs produced and sold around the world, but this
period will allow for a much bigger expansion of markets toward the middle
of the decade. By 2015, there is a good chance of EVs and plug-in hybrids
becoming cost-competitive (or nearly so if including subsidies) with
conventional gasoline and diesel vehicles.

The reason EVs ... get lambasted or unequivocally praised is that we are
tempted to look for a silver bullet to our energy security, economic, and
environmental problems. Yet there is no need for a zero-sum game. Whichever
advanced vehicle technology we pursue, at some point we cannot get better
efficiencies or lower CO2 emissions from conventional gasoline and diesel
cars. Even hybrids will have trouble reaching below 90 grams of CO2/km. In
contrast, plug-in hybrids could go under 90 grams of CO2/km and full
electric vehicles could reach well below 50 grams of CO2/km in areas with
clean electricity. Either way, we need to make a sound investment, and
electric vehicles are a far sounder investment than the cost of doing
nothing.

The widespread deployment of EVs will take time. The Electric Vehicles
Initiative, a coalition of 15 key countries, together has set a target of
over 20 million EVs on the road by 2020. This is achievable, but even this
will just be a small share (about 2%) of the world’s cars at that point. But
it will set the stage for EVs to play an increasingly important role after
2020, and especially by 2030. The International Energy Agency (IEA) projects
that EVs could account for 15% of the world’s vehicle fleet by 2030 and over
one half by 2050. But we have to start somewhere.

Besides EVs, there are other promising alternative vehicle configurations,
but what is clear is that EVs offer promise by virtue of their energy
efficiency, relying on existing infrastructure, and can be considered
desirable high-tech consumer products, all of which together makes these
vehicles one of the likeliest technological solutions to lowering CO2
emissions in the transport sector in the next 40 years. However, improving
conventional fuel economy and better urban planning and public transit
options should be higher near-term priorities in the next 10 to 20 years.
These parallel challenges can and need to be achieved, but not at the
expense of the broader goal: ensuring reliable, affordable, low-carbon
transport.

The promise of an EV is beyond replacing one vehicle type with another;
rather EVs offer a clean solution in the near-term as cities try to
understand how to best reduce congestion and local air pollution. Car
sharing, two-way interactions with the electricity grid, and fleet economies
are but three reasons for why the value proposition of EVs is greater than
that of yet another hyped vehicle technology ...

Disclaimer: The opinions expressed in this post are the responsibility of
its authors and do not in any way reflect those of another organization ...
The views expressed are those of the author and are not necessarily those of
Scientific American.
[© 2013 Scientific American  All Rights Reserved]




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Here are today's archive-only EV posts:

EVLN: Chip Gribben started off as a normal electric-car geek
EVLN: The Electric Generation, A Bipartisan Effort
EVLN: "ICE shaming" publicly embarrass illegally parked ice drivers
EVLN: Zap being zapped, locked doors, showroom dark & empty
+
EVLN: Electric Leaf safari across the wilds of Dartmoor


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