I think you are quite mistaken. This is EXACTLY the kind of press that EV's need to shake off the 'golf cart' stereotype and be considered the performance machines they are. R&T has a HUGE audience of regular blokes and doctor's waiting rooms and such. Showing the Tesla doing doughnuts will cement in every reader's minds that EV=high power. Believe it or not, people respect power above all else. This is why dorky low-power EV's have never gained any traction with mainstream society and never will.
Please remember that most people are of average intelligence, and a stunning 50% are below that. So yes, it is like marketing a go-kart to 12-year-olds. That is the reality. Cheers, Marcus On Thu, Mar 7, 2013 at 1:23 AM, Martin WINLOW <[email protected]> wrote: > Bruce, > > The simple fact that R&T chose to show not one but two (and a half) photos > of the S doing doughnuts demonstrates exactly what a trashy and juvenile > publication it is and consigns it and anything it has to say to the dustbin > as far as I'm concerned. I imagine anyone over 12 years of age who is in a > position to seriously consider actually buying an S would feel the same > way. Thankfully, with the relevant fuse in, it's unlikely to be something > an S driver will be able to do anyway. > > Regards, Martin Winlow > Herts, UK > http://www.evalbum.com/2092 > www.winlow.co.uk > > > > On 6 Mar 2013, at 20:14, Bruce EVangel Parmenter wrote: > > > It is indeed an interesting read that is flavored with praise for the > > Tesla-S. > > As Steve had posted, R&T's comparison of Tesla-S to an Audi A7 puts > > their credence with the Tesla product line, and also shows what target > > market the Tesla-S will attract (people that would consider an Audi A7, > > may now consider a Tesla-S). > > > > But their other comments show that R&T still have their old-ice-head > > thinking (missing a mechanical steering-feel). > > The image on the piece of the Tesla-S next to some really old classic > > cars (tail-fins and all) also tells you where their ice-heads are coming > > from > > http://www.roadandtrack.com/cm/roadandtrack/images/5J/EGM_5467-md.jpg > > > > The piece does take a pot shot at the affordable Leaf EV for having a > > less costly/less range pack (range angst), and R&T jammed this bit in: > > 'Set aside the discussion as to whether EVs are actually feasible > > given > > our overtaxed power grid, and whether our electricity-generating power > > plants are any more environmentally friendly than a really efficient > > gasoline engine. Ignore, for a moment, that we don't know how the Model > > S will age or how reliable it will be a decade on. Time will answer all > > of these, as well as the question of whether Tesla itself can stay > > solvent long enough to survive into maturity.' > > > > So, it was like telling your dog, > > "What a nice looking dog you are and you run so fast, but your fur is > > out of place, you do not look like other dogs, you do not eat the same > > food (never mentioning it is cheaper food), and because you are a new > > breed you may die". > > -So, what was the purpose of the piece again, to throw a bunch of praise > > flavored with bias and doubts, plus end by leaving the reader on a down > > note (?) > > > > Use Steve's link below and take a read. I also found a couple of links > > of R&T's earlier Tesla reviews: > > http://www.roadandtrack.com/car-reviews/first-drives/2008-tesla-roadster > > http://www.roadandtrack.com/car-reviews/2009-tesla-roadster > > > > > > {brucedp.150m.com} > > > > > > > > - > > On Wed, Mar 6, 2013, at 08:54 AM, Steven Lough wrote: > >> I was 'slapping the racks' at the magazine store, as I like to do, > >> thumbing through Car And Driver, Motor Trend, and Road & Track, when > >> there on page 58, the writer says " The last time the world was in Awe > >> of an American Car, it had FINS" > >> Had to buy a copy. It is a riveting article.. > >> > >> It gets even BETTER. " ...accelerated to 60 mph in 4.4 seconds. Tesla is > >> wrong. Our car did the deed in 4.1 seconds. That's WAY faster than an > >> Audi A7, in fact, it's within a blink of the twin-turbo V-8 powered S7 > >> !" unquote. > >> > >> Not sure this LINK will let you read the whole article, but here ya GO. > >> > http://www.roadandtrack.com/car-reviews/road-tests/road-test-2013-tesla-model-s?click=main_sr > > - > > _______________________________________________ > UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub > http://lists.evdl.org/listinfo.cgi/ev-evdl.org > For EV drag racing discussion, please use NEDRA ( > http://groups.yahoo.com/group/NEDRA) > > -- Marcus Reddish *North Valley Systems LLC* Stevensville, Montana 406-360-8628 northvalleyev.com -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://lists.evdl.org/private.cgi/ev-evdl.org/attachments/20130307/6022bfa5/attachment.htm> _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
