A major electric vehicle (EV) pilot project in the US throws up some
unexpected learnings..


http://www.abb-conversations.com/2013/04/why-hybrids-may-be-better-for-the-f
uture-of-electric-vehicles-than-all-electric-cars/

Owners of electric cars are more likely to use public chargers than owners
of hybrid-electric vehicles, right? It stands to reason, since electric-car
drivers are entirely dependent on their battery whereas hybrid drivers, who
also have a combustion engine, don't need to plug in at every opportunity.

Well, it turns out that the reverse is true, as I heard from Ravi Brar of
ECOtality, a maker of electric vehicle chargers part-owned by ABB, at the
Automation and Power World event in Orlando.

Pilot project learnings
Brar was presenting findings from the EV Project, a $230 million EV
infrastructure pilot in the US whose participants either own a Chevy Volt, a
hybrid, or a Nissan Leaf, a pure battery vehicle. Half of the funds are from
ECOtality and its partners, and the other half from the Department of
Energy, which is also why the data that is collected is publicly available
on the EV Project website.
http://www.theevproject.com/documents.php


"Interestingly, owners of plug-in hybrid electric vehicles, even though they
are carrying around a combustion engine with them, have a higher propensity
to plug in their cars to recharge when they are out and about," said Brar.
Volt drivers , he explained, use chargers on average 1.4 times per outing,
compared with 1.1 times for Leaf drivers.
http://www.theevproject.com/downloads/documents/Q4%202012%20EVP%20Report.pdf
(must see report)


Unexpected consequences
This surprising learning from the EV Project leaves me with two thoughts.
One is that the current trend at car manufacturers toward hybrid-electric
models rather than electric-only vehicles may actually increase demand for
charging infrastructure around the world, and thereby support the transition
to all-electric vehicles in the longer term. Take note of this, all you
prevaricating buyers out there.

The other is that it's the consumer who decides how to use a technology, not
its provider. It's a basic insight but it's easily forgotten.  I wonder how
many new products have fizzled because the R&D department or the marketing
team thought they knew best, and how many have succeeded in ways no-one had
expected?




Ing. Marco Gaxiola
Futuro Inteligente - CEO/Director
http://www.futurointeligente.com/en
https://www.facebook.com/FuturoInteligente
My Conversion:
https://www.facebook.com/EvMarch  

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