Thankfully, you can still say—“Yeah, but look how much I paid for it!”

http://www.technologyreview.com/view/517501/soon-buying-an-ev-will-get-you-no-green-cred/
Soon, Buying an EV Will Get You No Green Cred
by Kevin Bullis  July 25, 2013

[image  
http://www.technologyreview.com/sites/default/files/styles/view_body_embed/public/images/Apteracar2.jpg?itok=Zyxfx6WX
The iconic Aptera
]

It’s getting harder to get noticed in a battery-powered car. Some tips.

The days when you can go out and buy an electric car to demonstrate your
steadfast devotion to the environment are coming to an end. Pretty soon,
people might suspect you bought the car because you actually like it.

Already, we’re well past the good old days, when electric car buyers could
boast about sacrificing back seats to make room for the battery. People are
getting word that some electric cars out there can out-accelerate a golf
cart. Although you can still find one if you look, it’s getting harder to
find really weird-looking electric vehicles that scream—“There’s no way I
would have bought this if I didn’t love the environment so much.”

The high cost and large size of batteries used to drive automakers to
extremes. Think of the doomed Aptera, the fish-on-wheels. The kit airplane
without wings. It went to all lengths to eke out mileage. Space for luggage?
Passengers? Gone. A fourth wheel? Who needs it?

Now you’ve got an electric car winning Motor Trend’s Car of the Year. Word
is out that Consumer Reports thinks the Tesla Model S is the best car it has
ever tested. BMW is coming out when an electric car that, it warns, will be
fun to drive. Sure, it still reduces pollution (see “Are Electric Vehicles
Better for the Environment than Gas-Powered Ones?”). But who’s going to
think about that when you speed past them on tight mountain turns?

Thankfully, you can still say—“Yeah, but look how much I paid for it!”

The danger, of course, is that the cars might say to some people not, “I’m a
green believer,” but, rather, “I’m filthy rich.”

And it may not be long before batteries are cheap enough that you won’t even
be able to pay extra for electric vehicles any more. Tesla’s CTO, JB
Straubel, says that, even now, the battery–the main reason EVs have been so
expensive–has come down in cost to the point that it only accounts for less
than a quarter of the cost of the Model S. In the old days, batteries alone
cost more than entire gas-powered cars.

The future is bleak. Already, car companies are resorting to clearly
labeling their otherwise normal looking vehicles with a decal that says
“electric.” The Mini-E ingeniously comes with a large plug painted on the
side. For $4.25, plus shipping and handling, you can buy a bumper sticker
that let’s everyone know “I am on a low-carbon diet” or “I juice up on
electrons.” You can even buy a sticker showing the Aptera (available in
10-packs for $30). It sends a clear message: “This the car I would have
bought. But all I could find was this rather nice looking vehicle.”

Another solution: whenever you go out, find a charging station and plug in,
even if there’s plenty of power left in the battery or the station is blocks
away from where you want to be. Walk back every hour to check on its
progress.
[© 2013 technologyreview.com]
...
http://www.cafepress.com/mf/19341176/low-carbon-diet-oval_sticker
Low Carbon Diet Oval Decal




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Here are today's archive-only EV posts:

EVLN: Level-3 EVSE standards-fight confuses EV buyers
EVLN: First private hire EV licensed in Knowsley
EVLN: Land Rover Defender Electric wades deeper
EVLN: Hong Kong customers will buy a Tesla EV to show off their wealth
EVLN: Toyota Winglet, a rideable robot (video)
+
EVLN: EVs for nothing and your kicks for free


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