'Ambiguous and gave a misleading impression of the car's capabilities'
http://www.am-online.com/news/2014/5/21/vauxhall-advert-banned-for-comparing-ampera-with-pure-evs/36100/ Vauxhall advert banned for comparing Ampera with pure EVs 21/05/2014 by Tim Rose [image http://www.am-online.com/Images/vauxhall/18143_300.jpg Vauxhall advert comparing Ampera pih with EVs ] The Advertising Standards Authority has banned a Vauxhall advertisement which it ruled misleadingly compared the Ampera's range against pure electric vehicles. A complaint centred around a line in the regional press advert for the range-extended electric vehicle which stated "compared to other electric cars, the Ampera, with up to 360-mile range..." The ASA noted the headline stated that the Ampera was an extended-range electric vehicle but considered that, because the electric car market was still relatively new, the average consumer was unlikely to be familiar with the term or understand that it referred to the type of vehicle and was not simply a reference to the distance that it was able to travel. It also noted the small print explained that the extended range was achieved by a petrol engine generating electricity, but considered that it was not sufficiently prominent to remove the overall impression of the ad that the Ampera was a pure battery electric vehicle and therefore the 360-mile range would be achieved by electricity alone. "Because that was not the case, we concluded that the claim "Compared to other electric cars the Ampera, with up to 360-mile range" was ambiguous and gave a misleading impression of the car's capabilities," said the ASA. [© 2014 Bauer Automotive] ... http://www.businesscar.co.uk/news/2014/asa-orders-changes-to-vauxhall-ampera-advert-claiming-it-is-an-extended-electric-car ASA orders changes to Vauxhall Ampera advert claiming it is an extended electric car 21 May 2014 ... http://cardealermagazine.co.uk/publish/vauxhall-ampera-video-banned-advertising-standards-authority/81936 Vauxhall Ampera ad banned by Advertising Standards Authority May 21, 2014 For all EVLN posts use: http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=evln&sort=date http://agbeat.com/business-news/job-hunter-prints-resume-car-drives-around-town/ Job hunter prints résumé on rented Twizy EV & drives it around town http://www.am-online.com/jobs/view/electric-vehicle-area-managers/15253/ EVjobs.uk: Area Managers, genuine interest as good as actual experience http://evfleetworld.co.uk/news/2014/May/Japanese-company-claims-20x-faster-charging-for-new-EV-battery/0438014477 Japanese company claims 20x faster charging EV battery @no cost increase http://www.zigwheels.com/news-features/news/gogreen-bov-launches-four-new-electric-scooters/18576/ GoGreen BOV launches four new e-scooters in the Bangalore market http://auto.economictimes.indiatimes.com/news/industry/more-bangaloreans-switching-to-electric-vehicles/35499315 More Bangaloreans switching to EVs, great-drive>less-filling http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20140522000058&cid=1102 Beijing mandates l3 EVSE every 150km> encourage EV taxi drivers + EVLN: Want an EV job? Knock on Tesla’s door ... {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Vauxhall-Ampera-pih-advert-banned-for-comparing-it-with-EVs-tp4669676.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
