http://popsop.com/2014/09/nissan-taps-british-artist-moose-to-create-a-reverse-graffiti-in-londons-waterloo/ Nissan taps British artist Moose to create a reverse-graffiti in London’s Waterloo Kate Belan [26th September 2014]
[images http://popsop.com/wp-content/uploads/NISSAN-Moose-mural-graffiti_01.jpg Photo: Nissan commissioned the reserve-graffiti artist Moose to create a mural with a washer powered by Nissan Leaf http://popsop.com/wp-content/uploads/NISSAN-Moose-mural-graffiti_02.jpg http://popsop.com/wp-content/uploads/NISSAN-Moose-mural-graffiti_03.jpg ] Following in the footsteps of its rival Toyota, which conducted a “positive” campaign for its hybrid Prius with a knitted graffiti art in Brixton last autumn, the carmaker Nissan is also promoting its fully electrical model LEAF with the help of street art. The Nissan marketers have teamed up with the British street artist Paul Curtis aka Moose to create a mural depicting an iconic London’s skyline. The painting was created on a wall dirty with condensed car emissions in Moose’s signature reverse graffiti style—cleaning off the layer of dirt using a power washer. Unlike other graffiti artists, he never uses coloured aerosols but removes dirt and grim off walls to reveal some amazing patterns. For Nissan, Moose has sketched up and then off-painted some recognizable London’s landmarks such as Buckingham Palace, The Shard, Battersea Power Station and The London Eye, to name a few. The jet washer he used to clean the wall was powered by the Nissan LEAF via the LEAF to Home equipment—a portable device that converts electricity from the car battery into an electric power for household needs. The project aims to address the problem of air pollution in the biggest European cities caused by gasoline cars, as well as drives awareness of eco-friendly electric cars such as Nissan LEAF. Moose’s artwork for Nissan is currently on show in the subway on Station’s Approach, Waterloo. “Electric cars and alternative fuelling systems provide the brightest future we’ve ever known in the history of the automotive industry in terms of protecting our environment. It’s a pleasure to be given the opportunity to create public art in this way and I’m very pleased with the iconic simplicity of the mural and its message,” commented the artist on the collaboration with Nissan. Interestingly, a year ago in an interview to Jack McKain for the Active Soul Design blog, Moose said he never liked collaborating with ad agencies and marketers. When asked about his experience creating advertisement pieces, the artist said: “(I've done advertisement pieces) Several times. It always strikes me as weird though, that advertising provokes consumerism, and that in turn makes the very dirt that they want to write their message in. It’s their own dirt… or is it? Is it ours? I ask them that. I’ve never liked doing them, but if I use the product then it would be weird not to.” In 2014, Nissan was ranked 4th greenest global brand by Interbrand, one position higher than in 2013. [© popsop.com] http://www.easier.com/125929-nissan-cleans-up-london-with-world-s-first-car-powered-graffiti.html Nissan cleans up London with world’s first car-powered graffiti 26th September 2014 [image http://www.easier.com/uploads/cache/thumbs/1/2/5/929/1024x1024/86409/nissan-leaf.jpg Nissan LEAF ] Nissan is highlighting London’s battle with air quality by using the 100% electric Nissan LEAF – the world’s best-selling electric vehicle (EV) – to power a striking piece of street art in Waterloo, London that depicts the Capital’s iconic skyline. The car manufacturer commissioned Reverse Graffiti artist, Moose – the founder of his field – to create the mass-scale mural which was unveiled today. Unlike traditional graffiti, Moose creates his art by cleaning dirt off surfaces using a jet washer or wire brush, leaving a striking design in negative on the wall. Much of the dirt is caused by particulate matter from vehicle exhausts, levels of which often exceed guidelines and limits in busy areas of London and other European cities. The artwork – which is on show in the subway on Station’s Approach, Waterloo – includes a host of London’s most famous landmarks: Buckingham Palace, The Shard, Battersea Power Station and The London Eye, to name just a few. Produced to highlight the growing issue of poor air quality across Europe’s biggest cities, it aims to showcase how much cleaner they could be if more people adopted electric vehicles. In a world-first, the jet washer used to clean the wall was powered by the Nissan LEAF via the LEAF to Home equipment – a portable device that converts electricity from the car’s battery to provide as much as two days-worth of power to a household on a single charge. Before the artwork made its way onto the wall, Moose sketched the skyline by hand before creating stencils that pieced together to produce the finished artwork, standing some 2.5 metres tall and 10 metres wide. The campaign will place Nissan at the heart of the debate, leading the call for clean air and smarter cities. "I've been using reverse graffiti for fifteen years now, in fact I named it. My whole ethos is about highlighting the amount of pollution we endure daily using a very positive harmless method that never fails to ask questions about what we accept and what we shouldn't accept in our environment. For these reasons I was keen to be involved in this project,” explained Moose, who originates from Leeds. “Electric cars and alternative fuelling systems provide the brightest future we've ever known in the history of the automotive industry in terms of protecting our environment. “It's a pleasure to be given the opportunity to create public art in this way and I'm very pleased with the iconic simplicity of the mural and its message." Moose’s artwork is on show in London Waterloo and Nissan is encouraging the public to come out and see it for themselves. Jean-Pierre Diernaz, EV Director, Nissan Europe, added: “This piece of art is a striking call to action that air quality is one of the biggest issues facing the citizens and visitors of Europe’s largest cities today. It is a reminder that electric vehicles don’t have an exhaust to emit the kind of air pollution which has stained the wall Moose has created his piece on. “Working with Moose to highlight the effect of air quality on our cities through a piece of art powered by the Nissan LEAF is an exciting and powerful way of reminding people about the benefits of zero emission vehicles.” For further information ... nissan.co.uk. [© easier.com] ... http://www.auto123.com/en/news/nissan-leaf-powers-reverse-graffiti-street-art-in-london?artid=171539 Nissan LEAF powers 'Reverse Graffiti' street art in London ... http://www.psfk.com/2014/09/nissan-leaf-mural-london.html Artist Creates Anti-Pollution Graffiti Using a Nissan Leaf ... http://en.wikipedia.org/wiki/Moose_%28graffiti_artist%29 For EVLN posts use: http://www.evdl.org/archive/index.html#nabble+template%2FNamlServlet.jtp%3Fmacro%3Dsearch_page%26node%3D413529%26query%3Devln%26sort%3Ddate http://blogs.wsj.com/experts/2014/09/29/how-to-be-energy-smart-about-the-car-you-drive/tab/comments/ wsj writer thinks she'll only save $10/yr if she drives an EV http://www.asianage.com/delhi/city-buses-set-go-electric-012 Delhi.in city buses set to go electric http://ecomento.com/2014/10/01/europe-wide-charging-standard-to-be-adopted/ Europe-wide charging standard to be adopted + EVLN: Gadja's 1939 Dodge e-Truck w/ li-ion phosphate pack r:100mi {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf-EV-powers-reverse-graffiti-artist-s-Waterloo-uk-clean-up-tp4671953.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
