'We'll either change the people or we'll change people' ...

% Perhaps later after the smoke clears, GM getting a 'Rosie' CEO might
'get-the-job-done' when it comes to a purpose-built EV, meanwhile they still
are banking on the Volt pih ( = less effort, still need replacement
ice-parts, etc. %

http://jalopnik.com/mary-barra-tells-employees-to-embrace-reform-or-gtfo-1651680486
Mary Barra Tells Employees To Embrace Reform Or GTFO
[20141028] Matt Hardigree

[image  / Getty Images
http://i.kinja-img.com/gawker-media/image/upload/s--JvrrmJ7I--/c_fit,fl_progressive,q_80,w_636/riqrdjm6wutsfxbiijhy.jpg
Mary Barra Tells Employees To Embrace Reform Or GTFOExpand
]

This is The Morning Shift, our one-stop daily roundup of all the auto news
that's actually important — all in one place every weekday morning. Or, you
could spend all day waiting for other sites to parse it out to you one story
at a time. Isn't your time more important?

1st Gear: "We'll either change the people or we'll change the people"

Tough talk from Mary Barra this week as she tries to convince people at the
company that, despite years of saying they're going to change and then
conspicuously not changing that... this time they're going to change and
then actually stay changed.

This info we get from a roundtable discussion she had with reporters,
brought to you by David Shepardson:

    In mid-September, Barra met with the company's top 300 global executives
at a warehouse in Detroit and pressed the need for reform.

    She sent a tough message: Executives shouldn't stay at the automaker if
they aren't in agreement with her plans to reform GM.

    "If you don't believe in this plan, then you clearly have other things
you could do. And please do so, because the task is hard enough if we all
are aligned — and if we're not, it will be even more difficult," Barra said.
"If you believe there is a different strategy, there's probably some company
you can go work at and execute what you think is right. ... The
conversation's not even hard, because why would you want to be here if you
don't believe in where we're headed or you don't believe we're taking the
right steps?"

    (...)

    "You are not really being nice if you don't say the truth in the meeting
and you say it behind someone's back later. I think we just have to get
candid," Barra said, saying she wants employees to be accountable and drive
for results. "This is not a company of best efforts. It's got to be a
company, if you say you are going to do something, get it done."

Totally. It's hard to say if she's doing all the right things, but I think
Barra is finally saying the right things. Change is slow, change is hard,
and I'm more inclined than ever to give GM a chance. We've seen Toyota
internalize a lot of their own shortcomings and start to repair them and GM
seems like they want to be next.

It's just the reality of being a huge company.


2nd Gear: Profit Sharing Checks To Take A Hit At GM Quite ...
3rd Gear: Tesla Sales  ...

    “There still is extremely high demand for the car,” a Tesla spokeswoman
said, declining to confirm WardsAuto’s data. The auto maker has said it
needed to divert some production from its Fremont, Calif., factory to Asia
as it ramped up sales in China in April.

Is this really terrible news? I mean, at some point demand for such an
expensive product has to level off and people are looking forward to the
Model X and Model 3.


4th Gear: How Much [crap] ...
5th Gear: Honda Is Not Irreplaceable In China And Japan ...
[© jalopnik.com]
...
http://www.urbandictionary.com/define.php?term=gtfo



http://detroit.cbslocal.com/2014/10/28/ceo-mary-barra-wants-gm-to-develop-a-new-attitude/
CEO Mary Barra Wants GM To Develop A New Attitude
October 28, 2014

DETROIT — (WWJ) After a year of playing defense with record recalls and four
appearances before congress, GM CEO Mary Barra wants her company to start
taking the offensive.

“I want it understood that they day of GM being a polite competitor is
over,” said Barra, in a speech to the Detroit Economic Club.

“We will be ethical and demonstrate integrity in everything we do. But, we
will be tough, unrelenting competitors.”

This is the latest step in Barra’s efforts to shake up a General Motors
culture that has been accused of being afraid of taking risks, and more
interested in passing the blame than taking responsibility ...

There have been times in the past, Barra says, when GM hasn’t taken the
offensive, because it wasn’t in the company’s culture to do so.

“We need to be a fierce competitor, and I think that’s a positive thing.”

In her speech, and a question session afterwards, Barra did not give
specific details of a new $300 million investment in Michigan facilities,
but did say that the next generation Chevrolet Volt [pih] will have more
power and a longer range.

“The scorecard from the first generation of Volt is good, but it’s not
everything we wanted,” she said. “But, we have accomplished a great deal, we
have learned a great amount, including that breakthrough technology doesn’t
always advance in a straight line.”

The next generation Volt will be introduced at January’s North American
International Auto Show. It will be built at GM’s Detroit Hamtramk plant,
with production of the electric motor moved from Mexico to GM’s Warren
Transmission Plant, just outside Detroit.

In an advance text of the speech, Barra admitted that sales of the first
generation Volt haven’t been where GM wanted them to be. But that reference
was omitted from the remarks she actually gave.

Lower gasoline prices have slowed sales of hybrids and electrified vehicles
this year. But, Barra feels there will be interest an an all new Volt,
especially among younger buyers.

“Consumers want good technological solutions.” ...
[© detroit.cbslocal.com]



http://www.forbes.com/sites/onmarketing/2014/10/22/how-the-gm-marketing-machine-failed-mary-barra/
How The GM Marketing Machine Failed Mary Barra
10/22/2014  by Mark Stevens, MSCO CEO & “Your Marketing Sucks” author

[image  
http://blogs-images.forbes.com/onmarketing/files/2014/10/barra-e1414011663662-1940x1090.jpg
(AP Photo/Lauren Victoria Burke)
]

For journalists, it’s the story that keeps on giving ...
In January of this year, GM took the bold step of appointing Mary Barra to
be the first female CEO of a major auto maker.

Nothing could be more tailor-made for a global PR/marketing coup than to
have a woman break through the steel ceiling of Detroit and take her seat in
what had been one of the most fiercely guarded men’s clubs in the world.

For an ailing corporate giant saved from extinction only by a presidential
pardon, a new breed of leader, a fresh face, a different way of viewing the
world–that could be just the brand of adrenaline GM needed.

Instead, it’s turned out to be the General Motors of the past, only with its
product quality, cultural defects and raging scandals now on steroids. The
question is, was this the CEO’s fault or the marketing team’s?

Both clearly share blame and the buck does stop at Barra’s enormous desk,
but it is my contention that marketing blew it big time. Here’s why:

It was their responsibility to know that there were dark secrets brewing in
the bureaucracy ... 

Which brings us back to GM. It is my contention that long before Barra
arrived on the scene, marketing failed to act or to do so strongly enough to
help dispel the misfortunes that a polluted culture took on that
once-illustrious brand.
[© forbes.com]



http://fortune.com/2014/10/08/gms-mary-barra-is-on-a-mission-to-break-down-barriers/
GM’s Mary Barra is on a mission to break down barriers
by Ben Geier  October 8, 2014 ... She also described how she wants to reform
the corporate structure of the massive automaker by breaking down silos ...
[© fortune.com]
...
http://fortune.com/2014/09/18/mary-barra-general-motors/
...
http://www.inautonews.com/gm-ceo-mary-barra-says-company-is-ready-to-give-up-politeness
GM CEO Mary Barra says company is ready to give up politeness
...
http://en.wikipedia.org/wiki/Mary_Barra
...
https://www.google.com/search?q=Rosie+riveter+get+the+job+done
Rosie
...
http://gmauthority.com/blog/2014/11/five-chevy-volt-facts-you-should-know/
Five Chevy Volt Facts You May Not Have Known
by GM Authority Staff — Nov 1, 2014




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