Kickstarting the EV Revolution https://www.linkedin.com/pulse/article/20141109024930-124366514-kickstarting -the-ev-revolution?trk=hb_ntf_MEGAPHONE_ARTICLE_POST
A small company in San Diego aims to defy automaker's reluctance to advertise their electric car offerings and will put EVs squarely in front of mainstream consumers in 2015. Electric Car Insider magazine has created a Kickstarter campaign to fund the creation and distribution of their 2015 EV Buyers Guide and place it at eye level retail throughout the US. The print publication lists a full-page profile of every production EV available for sale. The company plans to place the guide on more than 1,000 newsstands across the US. Christopher Alan, the magazine's publisher explained that because most automakers limit the sale of EVs to just eight states that require the sale of zero emission cars and do not advertise the vehicles widely, the general public remains woefully uninformed about the benefits of driving electric. According to Alan, The unfortunate reality is that most automakers do not advertise their electric cars, and auto dealers do not promote the cars. The initial high prices of electric cars at their introduction in 2010 and 2011 has given way to some incredible bargains in 2014. Nine EVs are now available for less than $200 per month. Fuel cost savings often offset the monthly cost entirely, making EVs free cars for many commuters. But most people haven't kept up with developments and are unaware that electric cars are now very cheap to purchase and drive. We aim to change that. The go-slow approach by automakers on EVs is an open secret. In their November issue, Car & Driver's technical editor Eric Tingwall goes as far as to say ...at present, no carmaker (other than Tesla) wants to sell one more electric than it absolutely has to. A recent study by UC Davis professor Dan Sperling and researcher Eric Cahill found the extent of the lack of dealer support for electric vehicles troubling. But among people familiar with EVs, there is an enthusiasm that ranges from fan to fanatic. Drivers of electric cars form EV clubs, avidly post in online forums, hold national rallies and give ride & drives in their personal cars to both friends and strangers. Advocates cite motivations ranging from environmental concerns to national security to substantial personal savings as reasons to drive electric. Electric Car Insider's Alan urged consumers to vote with their wallet and pledge $20 to help move the needle on progress toward mainstream awareness and use of electric vehicles. Alan has offered loans of his personal car, a Tesla Model S, as one of the Kickstarter pledge rewards. The Electric Car Insider 2015 EV Buyers Guide Kickstarter page is at: http://kck.st/1zBzwt2 or search Kickstarter.com for Electric Car Insider. https://www.kickstarter.com/projects/electric-car-insider/electric-car-insid er-magazine-2015-ev-buyers-guide Ing. Marco Gaxiola [email protected] Off: +52(662)301.1070 Mob: +521(662)169.0140 www.energyev.com _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
