'Competitive EV dealerships need to think outside the box with their marketing strategies'
http://cardealermagazine.co.uk/publish/dealership-puts-heart-and-soul-into-pantomime/103134 Dealership puts heart and Soul into pantomime December 18, 2015 [image http://cardealermagazine.co.uk/publish/wp-content/uploads/2015/12/Kia-Soul-on-stage-live-performance.jpg (Soul EV on-stage) ] A SOUTH coast car dealership has taken its Christmas marketing to a whole new level and put one of its electric cars on stage as part of a pantomime. Hendy Kia has teamed up with Southampton’s Mayflower Theatre to sponsor its production of Aladdin – and as part of the deal a Kia Soul EV is being used in the show. The electric Soul EV is being driven on stage by comedian Joe Pasquale, pictured, who plays the title role in the pantomime alongside Duncan James from the boy band Blue. Mark Busby, new car sales and marketing director at Hendy Group, says that in a competitive market car dealerships need to think outside the box with their marketing strategies. He said: ‘We’re always looking for new and innovative ways to showcase our products, so when the opportunity arose to get one of our cars on such a prestigious stage, seen by thousands, we jumped at the chance. It’s exciting to think that we’re helping to create a world first for the Kia Soul EV, giving it its stage debut in this fantastic production.’ Michael Ockwell, chief executive of Mayflower Theatre, which sees 600,000 people come through its doors every year, said: ‘We are delighted to welcome on board Hendy Group, which has such an excellent standing in the community, as an important sponsor. This is a really innovative partnership and demonstrates what can be done to ensure our associates get an excellent return for their investment while at the same time helping us bring a new dimension to the production.’ The Mayflower show runs to January 3. [© cardealermagazine.co.uk] ... https://www.mayflower.org.uk/ Mayflower Theatre - Mayflower Theatre, Southampton We are the biggest theatre on the south coast and aim to bring a diverse range of shows to Southampton, from musicals ... ... http://dealers.kia.co.uk/hendykiaeastleigh/ Hendy Kia ... https://uk.linkedin.com/in/mark-busby-77915b27 Mark Busby New Car Sales & Group Marketing Director at Hendy Group Southampton, United Kingdom ... https://en.wikipedia.org/wiki/Joe_Pasquale Joseph Ellis Pasquale (born 20 August 1961) is an English comedian, actor and television presenter, known for being crowned "King of the Jungle" ... ... https://en.wikipedia.org/wiki/Duncan_James Duncan Matthew James Inglis (born 7 April 1978),[1] known as Duncan James, is an English singer, actor and television presenter. He is best known as a member of the boyband Blue from 2000 to 2005 and again from 2009 following their reformation ... ... http://www.oxforddictionaries.com/us/definition/american_english/pantomime British A theatrical entertainment, mainly for children, that involves music, topical jokes, and slapstick comedy and is based on a fairy tale or nursery story, usually produced around Christmas. For EVLN EV-newswire posts use: http://evdl.org/evln/ {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Soul-EV-on-stage-mayflower-org-uk-Aladdin-show-runs-to-1-3-tp4679303.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Read EVAngel's EV News at http://evdl.org/evln/ Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)
