http://www.bloomberg.com/news/articles/2016-03-29/missile-maker-adapts-guidance-systems-to-steer-self-driving-cars
Missile Maker Adapts Guidance Systems for Self-Driving Cars
March 29, 2016  Masatsugu Horie and Ma Jie

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A Mitsubishi self-driving electric vehicle Photographer: Buddhika
Weerasinghe/Bloomberg

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Mitsubishi Electric repurposing sensors for use in future cars

Japanese company seeks to catch up with rivals, boost sales

Mitsubishi Electric Corp., a supplier of air-to-air missiles to Japan’s
armed forces, is looking to adapt the technologies it originally developed
for military use to help autonomous driving cars detect obstacles and avoid
collisions.

Driverless Cars
Components such as millimeter-wave radars, sonars, sensors and cameras --
some of which were developed to guide missiles -- are being adapted for use
in self-driving vehicles that will hit the roads by 2020, Katsumi Adachi,
senior chief engineer at Mitsubishi’s automotive equipment division, said in
an interview. It has received orders for automatic braking systems and
instruments that help a vehicle keep to its lane, he said.

The Japanese supplier is seeking to catch up with Continental AG, Denso
Corp. and Hitachi Automotive Systems Ltd. in providing assistance
technologies that are becoming increasingly standard offerings in new
vehicle models. While its competitors have a head start, Adachi says
Mitsubishi will be able to offer superior systems next year that will
benefit from its expertise in high-precision sensors and electric-power
steering systems.

“All we have to do is to put together the components that we already have,”
Adachi said in Ako city, about 600 kilometers (375 miles) west of Tokyo,
where Mitsubishi has a course to test cars installed with its systems. “None
of our competitors have such a wide array of capabilities.”

Mitsubishi Electric’s shares rose 0.9 percent to 1,209 yen as of 10:41 a.m.
in Tokyo trading, while the benchmark Topix Index slid 0.3 percent.

The global market for driver-assistance features such as collision warning
and emergency auto braking is projected by IHS Automotive to double to about
$17 billion in annual revenue by 2021. Mitsubishi’s push into this segment
follows slowing growth in some of its businesses such as home appliances.

Cost Challenge
The challenge for Mitsubishi would be to bring down costs for using
technologies developed for industries such as aerospace, according to Goro
Tanamachi, a Tokyo-based analyst at IHS.

A Mitsubishi self-driving electric vehicle
A Mitsubishi self-driving electric vehicle Photographer: Buddhika
Weerasinghe/Bloomberg

“Cost-cutting requests are much more severe in autos than aerospace,” he
said. “I wonder if it’s possible for them to bring down the cost of the
systems to the levels manufacturers can use for cheap, low-end cars.”

Mitsubishi will begin production of the components for lane-keeping and
automatic braking systems in the year starting April 2017. And in the
following fiscal year it may also start manufacturing automatic parking
systems, according to Adachi.

The Japanese company will combine the sensing technologies with its
quasi-zenith satellite system that would send up-to-date location data to
vehicles, Adachi said. Mitsubishi will have three more such satellites in
geosynchronous orbit over Japan by around 2018 to gather data round the
clock, he said.

Mitsubishi, which demonstrated an autonomous driving prototype at the Tokyo
Motor Show last year after starting development of driver-assistance
technologies two years back, was encouraged by the demand for the EyeSight
system in Fuji Heavy Industries Ltd.’s Subaru brand, according to Adachi.
Subaru’s system combines lane-keeping steering assistance, pre-collision
braking control and adaptive cruise control to enhance safety.

Katsumi Adachi
Katsumi Adachi Photographer: Buddhika Weerasinghe/Bloomberg

Sales from advanced driver assistance systems are expected to match its
power steering or alternator business, Adachi said without providing a
timeframe. The two businesses are the biggest contributors to the revenue
from its automotive components division, which accounts for about half the
company’s annual sales of 1.3 trillion yen ($11.4 billion) from the
industrial automation segment, he said.

“At this point we still have a lot of challenges,” said Adachi. “There’s a
long way to go.”
[© bloomberg.com]




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