Bajaj to roll out electric vehicles under Urbanite brand by 2020
15-09-2017  Ranjan R. Bhat

[image  / BikeWale

Bajaj is going to constitute a new brand called Urbanite for its electric
vehicles. This niche brand will have both two-wheelers and three-wheelers in
its portfolio, and the first product is expected to roll out by 2020. 

In a recent interview, Rajiv Bajaj, MD, Bajaj Auto revealed plans to enter
electric vehicle market space with the aim of ‘doing a Tesla in the
two-wheeler space.’ While there is no shortage of budget electric scooters
in the Indian market, there aren’t any products in the premium market space.
Bajaj might attempt to fill this void with its new Urbanite products. India
may have been slow in embracing electric vehicles so far, but the government
is serious about changing this. The government is currently in process of
preparing policies, which should give incentives for manufacturers and
buyers of electric vehicles.

As of now, there are two interesting electric vehicles expected to be
launched in India over the next year - the S340 smart scooter from Ather
Energy, and the T6X motorcycle from Tork Motorcycles. Even TVS is expected
to enter this segment with a new electric scooter, next year. 
[© 2017 microsoft]
Rajiv Bajaj aims to script success with Triumph
Sep 05 2017  Bajaj Auto MD Rajiv Bajaj says an alliance with Triumph
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Bajaj Auto's 'Urbanite' brand in the making to emulate Tesla's success ...
Sep 13, 2017 - Bajaj Auto working on 'Urbanite' brand to emulate Tesla's
success in two-wheeler space ... quoted him as saying, "The new franchise
will make chic, aspirational products and aim to do a Tesla in the electric
two-wheeler space. ... Bajaj Auto is planning to roll out vehicles under the
new brand before 2020 … the intention of the new brand is not to sell mass
market products but to come up with future-ready models ...

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