Daimler says that smart car brand is going all-electric in Europe after
North America
Apr. 9th 2018  Fred Lambert


Daimler made the smart car brand all-electric in North America last year and
now CEO Dieter Zetsche says that they plan to make the same transition in
Europe, a much bigger market for the brand, by the end of the decade.

The CEO made the announcement during the company’s annual meeting in Germany
last week:

    “Daimler also flipped the switch in the field of electric mobility long
ago: Mercedes-Benz will offer at least one electrified version in each
segment by 2022. smart is already completely electric in North America and
the changeover will take place in Europe by 2020. At the same time, we are
electrifying our vans, trucks and buses. And we have many more plans – also
going beyond our products,”

The moves follow Daimler bringing the electric smart cars under their new
Mercedes-Benz EQ family under which they plan to launch the first Mercedes
all-electric vehicles built to be electric from the ground up next year.

Daimler already did the transition in the US last year and it resulted in
losing about two-thirds of US dealerships.

Once they stopped supplying gas-powered smart cars, only 27 of the 85
Mercedes-Benz dealership in the US that were carrying Smart cars decided to
keep selling the sub-brand.

The remaining dealerships are mainly located in California, New York, and
other states with zero-emission vehicle mandates.

Prior to the move, Daimler confirmed pricing of the 2017 Smart Fortwo
electric drive and it received a small price reduction to a starting MSRP of
$23,800 before EV incentives. The 4-seat option is still $28,000.

Electrek’s Take

It feels like they did the change in the US first because the risks were
lower since the smart cars weren’t already selling very well in the country.
Sales had tumbled to a crawl over the last few years.

On the other hand, they have a healthy market of about 100,000 vehicles per
year in Europe.

Therefore, a move to all-electric there over the next 2 years is extremely
more significant.

Hopefully, it will come with an updated electric powertrain, which I think
is likely now that the electric smart cars are under the Mercedes EQ brand.

As we previously reported, we think that Daimler, the parent company of both
the Mercedes-Benz and Smart brands, is among the legacy automakers most
invested in a push toward electrification, mostly with the Mercedes-Benz
brand. The company secured manufacturing capacity to produce compact
electric vehicles in Germany and unveiled its new battery factory.

The German automaker also recently announced the acceleration of its
electric car plans by 3 years and that they will spend $11 billion on 10
models by 2022. The first new all-electric car is expected to hit the market
in 2019.

How To Haggle For Your Next Electric Car, & Other ...
April 15th, 2018 ...  Bolt owner had to reset the fast charger 6 times to
get it to work. It was his first charging experience. I explained to him
that this particular DC fast charger was acting finicky ... take the time to
test drive plenty of cars, and take the time to bargain ...

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