https://www.news.com.au/technology/innovation/motoring/motoring-news/older-generation-the-most-likely-to-buy-an-electric-car/news-story/0f8e5d822a1e3f4a9a082e29260bbf93
Older generation the most likely to buy an electric car
March 21, 2019  

[images  / Source:Supplied
https://cdn.newsapi.com.au/image/v1/dbb7731a4b68135546fa97bc814b0d50
Tesla has just commenced building the long-awaited US$35,000 Model 3

https://cdn.newsapi.com.au/image/v1/2a9bd0acb93d2d54943b38c8892b6ccc
A Tesla is beyond the price range of many younger buyers

https://cdn.newsapi.com.au/image/v1/109f246a8122ad72e5129875a86b30c3
Jaguar’s I-Pace is priced from $119,000
]

The younger generation has been driving the movement for lower emissions but
the group most likely to buy and electric car isn’t what you’d expect.

Tested: Australia’s newest electric SUV

Older buyers are leading the charge towards electric cars, according to
research released this week by Roy Morgan.

Baby Boomers are about three times more likely than Millennials and
generations Xers to nominate an electric car as their intended next
new-vehicle purchase over the next four years.

Responding to the Single Source survey conducted with 50,000 Australians
annually, some 3.3 per cent of Baby Boomers (born between 1946 and 1960)
said they would prefer an electric car.

That makes them 33 times more likely than current new-car buyers to consider
an electric vehicle, in part representative of the onslaught of new models
expected over coming years.

Pre-boomers — those born before 1946 — were also twice as likely as
Millennials to consider buying an electric car.

Social commentator David Chalke, who is the principal of The Strategy
Planning Group, says it is no surprise older buyers are willing to splash
out on EVs, which typically cost tens of thousands of dollars more than an
equivalent petrol car.

He points to tighter budget for younger buyers as one reason for the
discrepancy, but also towards older buyers devoting more time to
environmental issues and focusing on more pragmatic choices when car
shopping.

“Seniors tend to be more engaged with environmental issues,” says Chalke.
“They are more conscious of [vehicle] running costs.”

“Younger buyers are more concerned with style, performance and badge on the
bonnet.”

However, with hybrid cars — which tend to be more affordable than pure EVs —
Millennials were the most likely to consider a switch to petrol-electric
propulsion.

Some 12.6 per cent said they intended to buy a hybrid in the next four
years, more than the 10.3 per cent of boomers and 9.4 per cent of
pre-boomers.

Gen Xers — those born between 1961 and 1975 — were the least likely to
consider a hybrid, with just 3.1 per cent open to the stepping stone
technology.

“This research has highlighted the need to understand the generational
differences in likely fuel choice as the market changes,” said Norman
Morris, the industry communications director for Roy Morgan.

“For example the early adopters of changing motor vehicle fuels are most
likely to be Millennials as they appear to be more willing to move away from
the traditional petrol engine cars.”
[© news.com.au]


+
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