Rivian debuts a pull-out kitchen for its electric pickup truck
2019/05/17  Matt Burns


Sometimes you need scrambled eggs. And with that thought, today at the
Overland Expo in Flagstaff, AZ, Rivian announced a major accessory for its
electric pickup: A camp kitchen. The unit slides out from the Rivian R1T’s
so-called gear tunnel that lives between the bed and cab. The kitchen
includes storage and a stove that’s powered by the R1T’s 180kWh battery

This kitchen unit is the first significant concept Rivian has unveiled for
the pickup’s unusual gear tunnel. This space provides another locked storage
compartment for the pickup — but why have it all, many asked when it was
revealed? And now, with this kitchen unit, Rivian is responding to the
questions. It seems Rivian wants to make its vehicles the center of an
ecosystem of add-ons. The company already revealed racks, vehicle-mounted
tents and even a flashlight that hides in the side of the driver’s door.
Expect more camping and outdoor gear as Rivian cements its brand image
around adventurers.

Rivian is positioning its products for a particular lifestyle. Think
Patagonia-wearing, Range Rover-driving, outdoorsy types or at least those
who aspire to have that image. It’s a smart play, and so far, Rivian has
stayed true to this image. All of its advertisements, social media posts,
and appearances make it clear that Rivian is carefully aligning its brand

Trucks and SUVs are generally marketed to workman and families. TV
commercials feature dusty men hauling bails of hay and women unloading
groceries and closing the rear tailgate with her foot. But not Rivian.

So far Rivian has shown its products in the backwoods, running trails and
sitting next to campfires. The people in the commercials are on an
adventure, wearing coats by The North Face and sleeping in REI tents. With
the kitchen from today’s announcements, they can pull a kitchen out of their
pickup and make some coffee.

Rivian tells TechCrunch this is just a concept, but the company intends to
bring this unit to production. There are likely to be other units for the
gear tunnel. I, for one, would love to have a slide-out dog washing and
drying station because there’s nothing worse than putting a muddy dog in a
Rivian R1T Electric Camper Truck Debuts At Overland Expo [UPDATE]
May 17, 2019  It's built into the truck's gear tunnel at the front of the
bed just behind the cab, and since the Rivian R1T is a fully electric
vehicle, the stove draws power from the ...

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