I offer this anecdote that I deem relevant.

Driving my then new Model S in about 2014, I was visiting some cousins near Golden/Denver. At the time, the Texas-Colorado SuperCharger route was up through Wichita; before Trinidad opened. One cousin was a recently retired high school teacher that still had close connections with her old school. She wanted to do some EV promotion at the school and show me one of the school projects. The project was a one off hydrogen single seat open wheel "race" car following some formula. The car was on semi-permanent display inside the school. I eventually learned that it was part of a Shell sponsored hydrogen promotion effort. Zero emissions race series. Fuel of the future. That kind of thing. Much of the school was enthusiastic about the project and almost completely unaware of the issues of practical hydrogen use. Or that Shell was trying to maintain control of vehicle fueling. I would say it was highly successful in giving hydrogen a wide and favorable local audience. Probably thousands of people were left with a favorable view of hydrogen. Maybe 10s of thousands. Maybe more. I think the car had a battery buffer. I asked the source of fuel. It was purchased or given in little pressurized metal flasks. Some where in the range of 1 quart to 1 gallon. I believe Shell supplied car building kits and the schools were left mostly with chassis work.

That was my first encounter with rather dishonest hydrogen promotion at a local level. I asked pointed questions but did not make any enemies. I fear I also failed to sway any opinions. I did give a lot of Tesla rides/demos. Maybe eventually sold a few Teslas.
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