https://www.timesofisrael.com/israeli-startup-reinvents-the-wheel-by-using-it-to-contain-key-car-components


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[Revolutionary design to be unveiled Wednesday in California]

Israeli startup reinvents the wheel, by using it to contain car’s key components

Relocating the motor, steering, suspension and brakes into vehicle’s wheels, 
REE creates a flat, light, versatile chassis to increase energy efficiency in 
electric cars

By Shoshanna Solomon    9 July 2019, 5:11 pm

[An illustration of REE's flat chassis (Courtesy)]

Israeli startup REE has unveiled a “revolutionary” new design and look for 
electric vehicles, in which all of the classic components of the car — the 
motor, the steering system, the brakes and the suspension — are moved from 
under the hood into the wheels.

This helps create a vehicle framework, the chassis, that is completely flat, 
like a skateboard, and thus more versatile. This shape also helps reduce 
weight, an essential component for the success of electric vehicles.

REE’s approach, which will be officially presented on Wednesday at the 
TechCrunch Mobility event in San Jose, California, strategically places the 
motor, steering, suspension, drivetrain, sensors, brakes, thermal systems and 
electronics into the wheels. This allows manufacturers to use the same 
platform, or car framework, for different types of vehicle bodies. 

This will eliminate the need for multiple platforms for different vehicles, 
resulting in “substantial savings,”as the design and validation of each 
platform traditionally costs manufacturers $20 billion, the firm said.

[An illustration of the REE wheel (Courtesy)]

The “modular chassis” frees up space by 67 percent and reduces vehicle weight 
by 33%, data provided by the company shows.

The same platform can be used for any type of vehicle: a high-performance car 
able to do 0-60 mph in less than 3 seconds, an off-road SUV with advanced 
active suspension technology, a robotaxi or even a 10-ton truck, the company 
said in a statement.

The reduced size and weight also increase the energy and operational efficiency 
of these cars.

“This level of efficiency significantly helps the electrification process, 
reduces the strain on batteries and ensures the power in the vehicle last 
longer,” the company said.

REE said it is already collaborating with global original equipment 
manufacturers, as well as Tier-1 and Tier-2 automotive companies including 
Mitsubishi Corporation, Mushashi, Linamar, Tenneco and NXP.

“The concepts of the past are limited and restrict the ability of the 
automotive industry to realize the electric and autonomous reality they are 
striving for,” said Daniel Barel, co-founder and CEO of REE, in a statement. 
“Until now, the industry has operated by making incremental improvements on the 
traditional design of the automotive vehicle. At REE, we believe that in order 
to hasten the automotive revolution we need to reinvent the wheel – quite 
literally.”

The Tel Aviv-based firm was set up by Daniel Barel and Avishay Sardes, who are 
also the founders of SoftWheel, a startup that developed flexible, 
shock-absorbing wheels for wheelchairs for a smoother ride and more stability 
without sacrificing speed.

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Len Moskowitz
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