https://electrek.co/2019/07/19/audi-tesla-supercharger-advertise-e-tron-electric-suv/
Audi uses Tesla Supercharger stations to advertise e-tron electric SUV —
smart or dumb?
Jul. 19th 2019  Fred Lambert

[images  
https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2019/07/Tesla-Supercharger-audi-e-tron.jpg
Audi advertises Tesla 

https://i1.wp.com/electrek.co/wp-content/uploads/sites/3/2019/07/Audi-advertises-Tesla-1.jpeg

https://i2.wp.com/electrek.co/wp-content/uploads/sites/3/2019/07/Audi-advertises-Tesla-2.jpeg

https://electrek.co/wp-content/uploads/sites/3/2019/07/Screen-Shot-2019-07-19-at-11.55.17-AM.jpg
]

Audi has been using Tesla Supercharger stations to advertise its e-tron
electric SUV. Is this a smart move, or are they shooting themselves in the
foot?

After launching the e-tron electric SUV last year, Audi had some
difficulties bringing the car to production.

They had some software issues that delayed the rollout in Europe and the US.
Audi ended up having to recall some e-tron SUVs over a battery pack issue.

Now they are back on track and trying to sell their first electric vehicle
built to be electric from the ground up.

As we previously reported, Audi is actually one of the rare legacy
automakers who is investing in advertising their electric vehicles.

Earlier this year, it had a Superbowl ad about electric vehicles, a new
campaign about EV misconceptions, and it even did a few electric vehicle
movie product placements.

Now Audi is marketing the e-tron directly to Tesla owners by renting space
at Supercharger stations in Europe.

People have been sharing some pictures of Audi marketing installations at
Supercharger stations (via Roger Rusch on Twitter [
https://twitter.com/ceo_plus_ch/status/1151774279433969669
]) ...

Some are even claiming that Audi sometimes blocks Tesla’s Supercharger
stalls with its e-tron SUVs:

This is the only photo evidence that we’ve seen of that, and it’s unclear
from the picture whether it’s a marketing effort ...


Electrek’s Take
Tesla’s mission is to accelerate the advent of electric transport, and
because of that, the automaker welcomes new electric vehicles from
competitors on the market.

More electric vehicle options generally mean that buyers are going to be
more likely to buy an EV over gas-powered cars.

But some legacy automakers ended up producing electric cars after feeling
the pressure from Tesla, and they still want to protect their gas-powered
car business.

It leads them to try to get their market share back from Tesla instead of
taking it from gas-powered cars, which is inevitable in the long term.

So in short, I don’t agree with the method.

From Audi’s perspective, I also don’t think it’s smart.

In my opinion, the Audi e-tron SUV is a great SUV, and it can be positively
compared to virtually every other vehicle in the segment, except for Tesla
vehicles.

It’s a much tougher sell for them to go against Tesla owners.
[© electrek.co]


http://electric-vehicle-discussion-list.413529.n4.nabble.com/Spider-Man-to-drive-an-e-tron-turd-tp4693898.html
Spider-Man to drive an e-tron(turd)
Audi expands movie product placement of electric cars, e-tron will be in new
Spider-Man
Jun. 19th 2019  Audi, one of the rare automakers investing heavily in
advertising electric vehicles, is expanding its movie product placement ...
https://youtu.be/4-jGd8vPvjE




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