https://cleantechnica.com/2019/12/28/atlis-shows-us-how-to-make-a-more-conventional-electric-truck/
Atlis Shows Us How To Make A More Conventional Electric Truck
December 28th, 2019  Jennifer Sensiba 

[images  / Atlis Motor Vehicles
https://cleantechnica.com/files/2019/12/Truck.png
 pu e-truck

https://cleantechnica.com/files/2019/12/flatbed.png
 flatbed

https://cleantechnica.com/files/2019/12/Utility-Body.png
 utility

https://cleantechnica.com/files/2019/12/Atlis-Modular-Frame.png
 Modular
]

In a previous article, I explained the real issue with Cybertruck [
https://cleantechnica.com/2019/11/25/tesla-cybertruck-criticizing-the-look-barely-misses-the-real-problem/
] that people (barely) missed when criticizing its looks. I’d recommend
reading the whole thing, but it all boils down to two things: modularity and
economy of scale.

The Challenge
When an automaker designs and builds a vehicle, there are two kinds of
costs: those that are one-time expenses, and those that repeat for every
copy of the vehicle produced. Repeating expenses are things like materials
and assembly labor. One-time expenses are things like the initial design of
the vehicle and getting the factory ready to build it.

To reduce costs, it’s important to be able to spread the one-time costs over
as many vehicles as possible. If you spend millions designing a vehicle, but
only make 10 of them, the design cost per unit would be in the hundreds of
thousands of dollars. If you spend millions of dollars designing a car that
gets copied a million times, you only spend a few dollars per vehicle. This
helps immensely when it comes to getting prices down.

Another related factor is economy of scale. The more bulk you buy materials,
parts, and sometimes even labor in, the better deals you can get. Not only
is this like buying things at Sam’s Club instead of Walmart, but you also
find yourself in a much better bargaining position when you’re buying more.

Ideally, you’d get the best of both of these by selling everybody the same
car, right? Sure, but everybody doesn’t want the same car. Perhaps more
importantly, needs vary as well. And that’s the real challenge: to minimize
costs you have to sell one vehicle to as many people with different needs as
possible.

One Solution: Modular Designs
One great point in Cybertruck’s favor is that it’s designed to be built and
assembled as cheaply as possible. Simplicity is the key to that, but no
matter how much you reduce the repeating costs of a vehicle, you’re going to
reach a point where a fixed design has found as many buyers as it can find
without being physically different to accommodate more wants and needs.

If you have to redesign the vehicle from scratch and retool an entire
factory every time you create a new variant of a design, you aren’t getting
the advantage of spreading one design out over more units. Unibody and
“stressed skin” designs are built in one piece, and can’t be redesigned in
piecemeal fashion.

That’s why today’s pickups are body-on-frame. Having an endoskeleton instead
of an exoskeleton isn’t a “legacy” design — it exists for very important
economic reasons.

With a body-on-frame truck, you can completely change the design of one part
while leaving the rest of the vehicle alone. For example, you can remove the
cab and bed and replace it with the body of an SUV while leaving the frame,
suspension, fuel system, and drive systems completely alone. The factory
that puts those parts out now gets to build more units without a redesign.

Not all truck buyers want a standard bed, but that doesn’t matter.
Automakers often sell trucks without a bed at all, so customizers and buyers
can put flatbeds, cargo boxes, septic pump tanks, and even housing units
(aka RVs).

By being able to sell 3/4 of a truck to that many more buyers, you get that
much better economy of scale without suffering a redesign.

Atlis Is Building a Modular EV Truck
This is exactly what Atlis Motors is doing. Instead of building a unibody
truck, the company started by building a frame that includes the battery and
drivetrain [
https://www.atlismotorvehicles.com/xp-platform
]. Attached to this is everything else needed to carry nearly any body on
the top.

On top of that, Atlis designed a truck [
https://www.atlismotorvehicles.com/xt-truck
], but it’s far from the only thing that could go on top. Like “legacy”
trucks, you’ll be able to get one without a bed to accommodate a variety of
different work truck uses. Unlike today’s modular trucks, it will also be
possible to buy one without a body at all and build what you want on it.
Atlis will be able to build the basic underpinnings for vans, RVs, and so
many other things.

I mean no offense to all of the many Cybertruck fans who read this article,
but it does show that there are a variety of ways to meet the needs of
different truck buyers. It’s a big market, and there is more than enough
room for modular trucks like the Atlis and one-piece trucks like Tesla’s
latest.
[© cleantechnica.com]


+
https://electrek.co/2019/12/25/watch-video-rivian-tank-turn-turning-radius/
Watch Rivian spin in place with ‘tank turn’ – best turning radius ever?
Dec. 25th 2019  The Rivian is about 18 feet long, and the best turning
radius from these tiny cars is typically 20-30 feet. Jameson has been ...
https://youtu.be/yzwM8KE2L3I




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