On 7/25/20 11:02 AM, EVDL Administrator via EV wrote:
Sure. Small cars don't sell well here. They never have. it's cultural. America is the land of the supersized.
It wasn't foreordained. I see several factors that has led us, as a country, astray.
1) At the top of the list is cheap oil. Cheap gasoline and diesel. Almost certainly, a result of government policy.
2) Legacy auto makers have not wanted to make or sell small cars. Auto makers make more profit on large cars than on small. I can not offer a reason that that is so.
3) Very effective advertising targeted at a not very discriminating audience. Many accept advertising premises without logical scrutiny. "Bigger is better". "This year's model is an improvement over last year's because it is bigger". Have you ever seen advertising such as: "This year's model is better because it is more efficient (or smaller, or lighter)"?
4) A relatively poorly educated populace. Most college graduates have not had a physics course. They don't understand energy flows in vehicle operation. Of course, the poor education also ties into 3). Critical thinking is relatively rare.
But, I agree small cars are currently a hard sell in the USA. Refusing to advertise is only one of Tesla's admirable policies.
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