Jordan,

I've recently had several short interactions that called for highly crafted
elevator pitches.  One was to a senior corporate web staffer, another was to
my level one manager, and the last was to a senior manager.  Each needed an
answer to a different question.

Corp. Web staff:  How well has Plone been serving you and your customers
over the last four years?  

Direct Reporting Manager:  Web sites are a dime a dozen these days.  What
makes this Plone thing different?  How can we turn this capability into new
projects and departmental growth?  

Senior Manager:  Why should we be using these Web 2.0 technologies at all?  

As you can see, some people grok the Web and others don't.  Some see $$,
others don't.  Getting the context right for a reply is almost as important
as the elevator pitch itself.  

To be continued...

Karl



Jordan Baker-2 wrote:
> 
> But first we need some discussion on the "message".
> 
> Before we start writing though let's get some ideas flowing about who 
> needs information about Plone, what their values are and how Plone can 
> fulfill those values.
> 
> Target Roles: Developers, Managers, Web Admins, any others?
> Target Sectors: Government, Enterprise, Non-Profit, etc., others ?
> 

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