Jake,

A tool I’ve found helpful for putting customer at the center of strategy is 
Mike Borrows’ Outside-In Strategy. Materials are open source at Agendashift.com 
and it’s application described in detail in 2nd edition of Mike’s Agendashift 
book.

Cheers!

Marc Trudeau
LikeBreathin.com
Mobile 774-641-8302

> On Aug 27, 2022, at 2:38 PM, Jake Yeager <[email protected]> wrote:
> 
> I am an internal OD, and business units are starting their 2023 planning 
> processes now. So, I've begun receiving requests for strategy development. 
> One of them is a broader request that involves shifting the culture to be 
> more customer-centric, and I think VTOC, BOSSAnova, and OTC will be useful 
> tools and frameworks.
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