On 6 March 2014 04:39, John Clark <[email protected]> wrote:

> On Tue, Mar 4, 2014 at 11:38 PM, Chris de Morsella 
> <[email protected]>wrote:
>
> > The biggest energy source we have available in fact is energy efficiency.
>>
>
> I am certainly in favor of energy efficiency, only a fool would not be,
> but it is not the solution to our energy problem because when a commodity
> like energy becomes cheaper people simply use more of it.
>

I can't say that I do. We mainly use the same types of appliances we did 10
years ago, some of which are now more energy efficient (e.g. light bulbs
use a lot less power now). This doesn't make any noticeable difference to
our bills, though, because the biggie is hot water, which hasn't changed
efficiency at all.

However, there is apparently a world-wide (or at least western world wide)
epidemic of kids not learning to drive, even though old bangers are still
available at affordable prices for teens. People will only use more stuff
if it's pushed at them relentlessly by advertisers, and even then they
won't if it's perceived as uncool or in the case of cars, bad for the
environment.

Of course try telling that to "The Great Consumer" and you will get laughed
at, because they seem to mostly have a religious belief in free market
capitalism, despite there never having been such a thing (just as there has
never been Communism). But people aren't so easy to capture in economic
models. Just when you think you've infantilised an entire culture and
everyone is just "me me me more more more!" they may just turn around and
surprise you.

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