On Thu, 2006-07-27 at 16:38 -0700, Louis A. Schultz wrote: > 2. These kinds of print campaigns are rarely used to sell messages. > They are effective at selling products...like cars. So why aren't > the F500 car manufactures doing any kind of print advertising?
Easy answer... they can't afford to. Ask Don Clar, or Mike Quadrini or Don Hanley how much they make off every car they build. The answer is probably 'not enough to make it worth the time to build a car'. These guys do it 'cause they love the class, not because they are making any real money at it. For all of these guys building F500s is just a sideline to their "real" businesses. > 3. A good F500 web site already exists and is very under-utilized. > Only 2 car manufactures link into the site. That's because only two F500 manufacturers have web sites to link to. > Another link is for F500 rentals...who www.dolphin- > motorsports.com/f500 by the way, already has THE slogan..."Fun Fast > Affordable". Dolphin Motorsports already runs half page ads in some of the karting magazines advertising their F500 rentals. Very nice, very professional, full color pieces, with a good picture of one of their cars. I'm sure these ads cost them plenty. Last I heard they aren't exactly getting their door beaten down by kart guys who want to race F500. There might be some good lessons to learn here... just 'cause you advertise doesn't mean they'll come. > Question: Why aren't all the F500 manufactures linked to the F500 > site or at the very least have a presence on the sites home page? Why > aren't there any home page site adverts for manufacturers? Sell your > brand, don't keep it a secret? Believe me Lou, I have talked to every single manufacturer over the years about advertising. Reality is that they don't have web sites to link to and they don't have budgets to advertise or build web sites. > Is it impossible for the car manufactures to feed more information to > the F500 site? I quit pleading for people to help with content long ago. You can count the number of items on the web site that were not authored by yours truly on one hand. If people contribute articles, news items, links, anything.... then they'll be published on the site. Now.... all that said.... there is a new development as far as advertising and exposure that I've been quietly working on in the background. Expect an announcement on the f500.org web site the next couple days! ---- Eric D Christensen Proadmin, Inc. _______________________________________________ F500 mailing list - [email protected] To unsubscribe or change options please visit: http://f500.org/mailman/listinfo/f500 *** Please, DO NOT send unsubscribe requests to the mailing list! ***
