Hi Eric,

Here's a banner ad to get up there for now.  Please link to
www.formulacarmag.com

Take care,

Rob Howden
Publisher / Editor-in Chief
- ekartingnews.com
- Super Kart Illustrated
- eformulacarnews.com
- FormulaCar Magazine
Ph: 519-624-2003
Fax: 519-624-0053
P.O. Box 580
Cambridge, Ontario
Canada  N1R 5W1


----- Original Message ----- 
From: "Eric D Christensen" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Friday, July 28, 2006 6:18 PM
Subject: Re: [F500] Advert Rates


> On Thu, 2006-07-27 at 16:38 -0700, Louis A. Schultz wrote:
> > 2.  These kinds of print campaigns are rarely used to sell messages.
> > They are effective at selling products...like cars.  So why aren't
> > the F500 car manufactures doing any kind of print advertising?
>
> Easy answer... they can't afford to. Ask Don Clar, or Mike Quadrini or
> Don Hanley how much they make off every car they build. The answer is
> probably 'not enough to make it worth the time to build a car'. These
> guys do it 'cause they love the class, not because they are making any
> real money at it. For all of these guys building F500s is just a
> sideline to their "real" businesses.
>
> > 3.  A good F500 web site already exists and is very under-utilized.
> > Only 2 car manufactures link into the site.
>
> That's because only two F500 manufacturers have web sites to link to.
>
> > Another link is for F500 rentals...who www.dolphin-
> > motorsports.com/f500 by the way, already has THE slogan..."Fun Fast
> > Affordable".
>
> Dolphin Motorsports already runs half page ads in some of the karting
> magazines advertising their F500 rentals. Very nice, very professional,
> full color pieces, with a good picture of one of their cars. I'm sure
> these ads cost them plenty. Last I heard they aren't exactly getting
> their door beaten down by kart guys who want to race F500. There might
> be some good lessons to learn here... just 'cause you advertise doesn't
> mean they'll come.
>
> > Question:  Why aren't all the F500 manufactures linked to the F500
> > site or at the very least have a presence on the sites home page?  Why
> > aren't there any home page site adverts for manufacturers?  Sell your
> > brand, don't keep it a secret?
>
> Believe me Lou, I have talked to every single manufacturer over the
> years about advertising. Reality is that they don't have web sites to
> link to and they don't have budgets to advertise or build web sites.
>
> > Is it impossible for the car manufactures to feed more information to
> > the F500 site?
>
> I quit pleading for people to help with content long ago. You can count
> the number of items on the web site that were not authored by yours
> truly on one hand. If people contribute articles, news items, links,
> anything.... then they'll be published on the site.
>
> Now.... all that said.... there is a new development as far as
> advertising and exposure that I've been quietly working on in the
> background. Expect an announcement on the f500.org web site the next
> couple days!
>
> ----
> Eric D Christensen
> Proadmin, Inc.
>
>
>
>
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