--- In [email protected], "George DeForest" 
<[EMAIL PROTECTED]> wrote:
> .
> 
> > The whole emphasis of the US recert course
> > is setting up Enlightenment Centers inside malls
> > across the country.  These will sell everything from
> > TM to Vata Tea.  National advertising campaign
> > to begin too. Recerts are being told the movement
> > will pay for everything.  Pay their salaries, plus
> > salaries of 4 assistants, plus rental space, everything.
> >
> > But it seems Maharishi thinks these stores
> > will be profitable right away and what if they aren't?
> 
> IIRC, didnt MAPI and its Health and Wholeness stores
> fire everybody last year (or did everyone walk out?) 
> because they could not afford to pay salaries??
> 
> if so, it would seem the "new" business model
> has failed to learn from recent past mis-steps!

********

Some rajas may be seeing the success of the Aveda chain 
http://aveda.com/index.tmpl?ngextredir=1 as a model for selling MAPI 
stuff, but Aveda sells the whole enchilada in beauty care, including 
make-up, which MAPI does not sell. I don't see 95% of the MAPI stuff 
moving at all in a mall store. And as far as the Maharishi Channel 
being beamed into the stores, I'm sure that window shoppers eating 
their hot dogs on a stick are going to be fascinated by scenes like 
the one I just saw late in the mou.org press conference of 6Apr2005: 
a six-armed Hindu deity on the screen while the pundits chant the Rig 
Veda...sure to be a big hit.





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