--- In [email protected], "Joe" <geezerfr...@...> wrote: > > Judith's marketing plan? I really have no idea. She did thank me for my > support and said she was not quite sure what to expect, but that so far, > every response had been like mine....meaning that the reader came away > impressed by her honesty and heart. > > I'll ask but I think, for now, she's just selling it direct from her web > site. And I gather that the response has been, from her perspective, > substantial. I know that at one point, she was going to offer it also as an > on line book. I think that's still in the works but I'll check.
I think she's going to pretty quickly exhaust the market of those willing to buy it at full price. She actually has a much wider market in terms of potential interest, but she's going to have to go after it and figure out some way to charge less. Online would be a very good move, but again, she needs to actively reach out. One thing she could do that would help her full-price sales is to autograph those copies. For some reason many folks find that very appealing. Would be even better if she could address the autographs by name to the people who order it. She should expand the Web site, post excerpts and photos, talk about herself a bit, have a reader forum. How about radio interviews and blog tours? A Facebook page? A Twitter feed on which she answers readers' questions? Why isn't the book listed on Amazon? Amazon does take a hefty percentage, but with lots of positive reader reviews, she could sell a lot of books (although not at that price). See, the thing is, if she sold *enough* copies on her own, she might get a publisher interested in picking it up and distributing it. Maybe not a big publisher, but a smaller independent house. Indies tend to focus intensely on targeted marketing, more so than the big houses, and they have a great deal of expertise it doing it relatively inexpensively. If it's a good solid book, as you say, it has backlist potential, but it has to be priced and promoted properly.
