Forgot to mention, she should advertise it on her other Web site. She has a link to the page where she sells it, but it's just the URL with no explanation of what it is.
--- In [email protected], "authfriend" <jst...@...> wrote: > > --- In [email protected], "Joe" <geezerfreak@> wrote: > > > > Judith's marketing plan? I really have no idea. She did thank me for my > > support and said she was not quite sure what to expect, but that so far, > > every response had been like mine....meaning that the reader came away > > impressed by her honesty and heart. > > > > I'll ask but I think, for now, she's just selling it direct from her web > > site. And I gather that the response has been, from her perspective, > > substantial. I know that at one point, she was going to offer it also as an > > on line book. I think that's still in the works but I'll check. > > I think she's going to pretty quickly exhaust the market > of those willing to buy it at full price. She actually has > a much wider market in terms of potential interest, but > she's going to have to go after it and figure out some way > to charge less. Online would be a very good move, but > again, she needs to actively reach out. > > One thing she could do that would help her full-price sales > is to autograph those copies. For some reason many folks > find that very appealing. Would be even better if she could > address the autographs by name to the people who order it. > > She should expand the Web site, post excerpts and photos, > talk about herself a bit, have a reader forum. > > How about radio interviews and blog tours? A Facebook page? > A Twitter feed on which she answers readers' questions? > > Why isn't the book listed on Amazon? Amazon does take a > hefty percentage, but with lots of positive reader reviews, > she could sell a lot of books (although not at that price). > > See, the thing is, if she sold *enough* copies on her own, > she might get a publisher interested in picking it up and > distributing it. Maybe not a big publisher, but a smaller > independent house. Indies tend to focus intensely on > targeted marketing, more so than the big houses, and they > have a great deal of expertise it doing it relatively > inexpensively. > > If it's a good solid book, as you say, it has backlist > potential, but it has to be priced and promoted properly. >
