Lawson wrote: > the storefront centers are meant to be revenue generators
>From what I've seen of the world of business, "revenue generators" are high-margin or high- volume items such as food service contracts in Iraq or convenience store staples such as soft drinks, beer, pornography and cigarettes. Spa services, which is what these centers are selling, are not among those things I'd call revenue generators. I suspect that spas require exotic locations to work, so that the spa becomes a vacation. I was involved in the marketing of an alternative and complementary health care facility in Portsmouth, New Hampshire, that the manager envisioned to be a spa, but it was a huge disappointment. It was beautiful place with a host of great services offered under the imprimature of a respected hospital, yet sales fell far short of projections. Anyway, my jadedness in matters of marketing should not stop Maharishi and the remaining believers to try this last fling. Counterintuitive actions work sometimes. - Patrick Gillam --- In FairfieldLife@yahoogroups.com, "sparaig" <[EMAIL PROTECTED]> wrote: > Missed a meeting with the new TM teacher here in Tucson, but learned an > interesting aspect of this whole revival thing... > > It may or may not have been the original intent, but the storefront > centers are meant to be revenue generators, not so much by teaching TM, > but by performing panchikarma, selling MAK and other ayurveda products, > and, I assume, the new organic line of clothing. > > This could actually work, IMHO. It would make the storefronts the local > support system for the TM centers, regardless of how many or how few > new TM initiations they might perform. To subscribe, send a message to: [EMAIL PROTECTED] Or go to: http://groups.yahoo.com/group/FairfieldLife/ and click 'Join This Group!' Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/FairfieldLife/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
