Participants will also be asked to investigate whether the attribution “Vedic” is always used in a “Hindu” context or whether it can be a purely commercial term used to sell the “exotic” and the “ancient” within India— as in the case of the Vedic City under construction by the Shri Infratech group in Greater Noida.
Similarly, the conference will deal with the economy that is generated as these ideas spread. Besides the ideological dimension, commercial concerns seem to be at the heart of these new phenomena. “The attribution “Vedic” has important commercial implications that should be attentively examined. The Vedas are nowadays sold as a commercial item, in the form of printed texts, recorded mantras (CD, DVD), or as a packaged tourist destination (Vedic schools, Vedic meditations centres). “Vedic” forms of knowledge are also extensively commercialized: countless services (consultations, courses, stages) and products (Vedic horoscopes, Vedic remedies, Vedic ritual items, etc.) are sold through the web. Participants will then be asked to explore the social networks, the marketing strategies and the material supports used in this “Vedic economy”. A Lifestyle inspired by the Golden age of the Indian Civilization. Chandragupta Maurya ! Ashoka ! Reminiscent of the Golden Age is now a realty. Vedic City will be an Epic beginning to a new life. An Epic beginning to a new life, today we invite you to become a part of that mystical grandeur in a Vedic City near you. .
