It's more like a fun thing, but it does contain some good insights. The part about the surprise egg, starts at min 3, and here the point is an extension of what he said earlier, here his point is that the actual consumer good is the chocolate at the surface, the surface, while the plastic toy in the middle, which is in the 'void' of the egg, is just a cheap plastic thingie, which sort of resembles the higher value. These things are actually known since long by marketing psychology, but they show how our mind works, and that's very true for spirituality or religion as well.
You could argue in a similar way, that a special experience, that of transcending thought, is marketed by the TMO as the attainment of transcendence, but in reality, that is just the idea connected with it. To attain real samadhi, it would have to last longer, and it would have to be really fully conscious, that's IMO.
