--- In FairfieldLife@yahoogroups.com, "authfriend" <[EMAIL PROTECTED]> wrote: > > --- In FairfieldLife@yahoogroups.com, "sparaig" <sparaig@> wrote: > > > > --- In FairfieldLife@yahoogroups.com, Vaj <vajranatha@> wrote: > > [Barry wrote:] > > > > Here's a project for you aspiring academics. Go back in > > > > TM history and see when Maharishi's language changed > > > > from doing his teacher's work to wanting to get credit > > > > for his own. I would bet that about that time the TMO's > > > > reputation in the world began its downward spiral. > > > > > > > > Different intent, different effect. > > > > > > One wonders if this was around the time he started slapping his > > > assumed name, "Maharishi", on all the TMO product lines (e.g. > > > "Maharishi Ayurveda, etc.). > > > > Er, you mean back in 1971, with "Maharishi International > > University?" > > > > And MMY explained very carefully why that was done when he did it. > > It's a branding strategy. (Also, perhaps, a way of > ensuring that Guru Dev isn't held responsible for > anything MMY does that others don't approve of.) >
The original rationale was when MIU was first being discussed, the question arose: "What do we call it." MMY said to name it the way you traditionally name things in the West, which would logically mean it would be named after him. He said he was initially opposed to the idea, but then it struck him: "maharishi" means "great sage" --someone who can teach others how to become rishis themselves. The purpose of Maharishi Initernational University is to create enlightened people who can make others enlightened. So he approved the name. The branding idea came later, but still has that core idea to it. ------------------------ Yahoo! Groups Sponsor --------------------~--> Great things are happening at Yahoo! Groups. See the new email design. http://us.click.yahoo.com/TISQkA/hOaOAA/yQLSAA/UlWolB/TM --------------------------------------------------------------------~-> To subscribe, send a message to: [EMAIL PROTECTED] Or go to: http://groups.yahoo.com/group/FairfieldLife/ and click 'Join This Group!' Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/FairfieldLife/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
