--- In [email protected], Bhairitu <[EMAIL PROTECTED]> wrote:
[...]
> Bingo, "press releases" are the operative words.  And who does those?  
> Marketing.   I just went through a product release where marketing put a 
> bunch of hype on the technology making it sound like it was much more 
> than it actually was.
> 
> I'm not saying that Apple products are bad or that their technology is 
> bad. But  to most of us in the industry they're just "another machine."  :)
>

Yeah, the US government is all Mac fanatics who do Apple's PR for them...:

http://www.digitalpreservation.gov/formats/fdd/fdd000079.shtml#sign

History 
As indicated in the preceding note, ISO_BMCC is derived from Apple's QuickTime. 
The 
Apple connection was celebrated in an item in MacWeek, February 16, 1998: 
"QuickTime 
received a ringing endorsement last week when a consortium of high-tech 
companies 
announced that the International Organization for Standardization, better known 
as ISO, 
had adopted QuickTime's file format as a centerpiece of MPEG-4, the forthcoming 
multimedia standard." 
(http://www.findarticles.com/p/articles/mi_m0MWK/is_n7_v12/
ai_20331478)

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