--- In [email protected], TurquoiseB <[EMAIL PROTECTED]> wrote: > > > > It's a sales technique > > > designed to make the buyer think, "Ooooo, these > > > people are smarter than I am. I can tell because > > > they use big words that I don't understand. There- > > > fore they know what they're talking about." > > > > I am sure there is a segment of the market that responds like that. > > I suggest it may be smaller than you surmise. > > I work in the computer industry. The segment of the > market that responds to incomprehensible geekspeak > is well established. Shocking, but well established. > I'd like to see your numbers Turq. I work in the industry here, pretty much at the center of it ("Silicon Valley"), and have for many years. The infamous "Dot Com Bomb" seven years ago was caused by a maturation of the industry, people waking up and realizing that, No, you couldn't sell bags of dog food over the Internet, that many of the highfliers of the time selling hardware and software had no viable business model showing actual ROI for their customers.
Your oversimplified and cynical model of (especially) members of the Fortune 500 being duped by software with marginal value has seen its day. It was pretty much obsolete about ten years ago. Nowadays there are ways to get nearly instantaneous metrics on actual productivity improvements resulting from software, and everyone reads the same reports. There are no longer a bunch of dupes out there. To survive and make any real money, the providers of software these days actually have to be pretty darned good.
