>>>I think May is a good possibility. It seems about right for the gap
>>>between first promo play and commercial release.
>>
>> It's become far less than it used to, hasn't it? What was it a
>>few years ago - six months usually?
>
>I always thought it depended on other factors, such as the artist and
>genre. Records that are purely pop, especially bubblegum pop, get very
>hectic but very short promo lives, sometimes feels like they're promoed
>one week, released the next, charted the next week and disappeared the
>week after that. By contrast, 'respectable' club anthems don't seem to
>get treated as proper tracks if they haven't already been around on
>promos or white labels for at least a year beforehand...
Not always. Some are snapped up ASAP.
>I guess by that I'm accidentally implying that Faithless are nearer to
>bubblegum pop than club anthems, which is completely not true. It's a
>sharp logarhythmic scale... and two months for a Faithless promo to
>release seems fair.
Very fair - 2 months is the usual time for stuff that's
respectable yet popular dance music, from recent experience.
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