On 17 Apr 2002, at 8:03, Phil Daley wrote:
> At 04/16/2002 08:51 PM, David W. Fenton wrote:
>
> >Because of that, it seems obvious to me that it makes much more sense to
> >have the default be OPT IN = NO, so that you don't end up alienating your
> >customers. And then you know for *certain* that the people who've asked
> >to receive the email really do *want* to receive it. That, it seems to
> >me, would make that mailing list 10 times as valuable as the one
> >populated with lots of accidental subscribers.
>
> I am certain that it makes more sense to you as it does also to me.
>
> But companies are not concerned with what makes sense. They just want to
> advertise to a larger audience.
But advertising that annoys the recipients does more harm than good.
> Advertising always gets a % response rate, and the greater the mailing
> size, the more people that respond.
Not necessarily. If you have 10 people on your mailing list who really
want to be on your mailing list and 5 respond, that's a 50% response
rate. If you have 1,000 people on your mailing list who may or may not
want to be on it and you get 10 responses, the that's only a .1% response
rate, even though the number of responses is double the other list.
> Just that alone makes no sense to me. I must have gotten thousands of
> Spams over he last 8 years and have never responded to one.
>
> If no one responded to them, they wouldn't send them.
But this is quite a different situation, as it is nominally opt-in. The
Coda website's accounts do have options here:
- Please do not keep me informed of important new Coda product
information, upgrades and special offers via email.
- I understand that Coda does not currently sell or rent names and
addresses to any third party. Please do not sell or rent my address
to any third party in the future.
The problem here is that both are set to NO by default, which seems like
default OPT OUT, but the wording of the choices is in the NEGATIVE, so
you have to check them to OPT OUT.
Again, this is annoying, as it's a double negative kind of thing.
I don't know see any additional email options that go with the Finale
Notepad download, so it must be the options in the general account setup
that bit Andrew.
I think the wording is deceptive. Andrew may very well have thought he
was opted out by default, and I wouldn't blame him for thinking that at
all.
I just think it's incredibly stupid of online marketers to take the risk
of offending potential customers at your first encounter with them. Once
your marketing email messages get classified as spam in the recipient's
mind, no further messages will be read, just sent direct to the trash.
Seems common sense to me, but it obviously isn't to the "geniuses" in the
business.
--
David W. Fenton | http://www.bway.net/~dfenton
David Fenton Associates | http://www.bway.net/~dfassoc
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