On 30 Jan 2006, at 6:08 AM, dhbailey wrote:

Darcy James Argue wrote:

On 29 Jan 2006, at 7:41 PM, Carl Dershem wrote:
Darcy James Argue wrote:

Actually, the majority of indie rock fans roughly my age (let's say 21-40) are all in favor of timbrallly, structurally, lyrically sophisticated music that challenges them as listeners. They don't want simplicity or sugarcoated accessibility or stereotypically pretty sounds, and they certainly don't want the vapid notions of "timeless beauty" or "sublime relaxation" that the traditional classical marketing campaign tends to emphasize.


From discussions I've had mith my nieces and nephews and their contemporaries, most of the music fans now want the same thing they wanted 50 years ago - something they could dance to. The percentage that actually gives a damn about the musicality of the piece are few and far between.

For most people, music is background sound, or just a beat.
Again, this does not at all describe the demographic I was talking about at all. (Not everyone 21-40 is an indie rock fan.) Go check out some indie rock blogs, or the forums on indie band sites. I can guarantee you that the people who are buying records by Clap Your Hands Say Yeah or Vashti Bunyan or Animal Collective or Wolf Parade or Sufjan Stevens or the Decembrists are not "looking for something they can dance to."

My bet is that the percentage of the entire population which are the sort of indie-rock fans Darcy describes is probably about the same percentage of the entire population represented by classical music fans who attend orchestra concerts.

Hmm. I don't know about that. The indie rock CD sales market is certainly a lot more robust, for instance.

Anyway, the point is that people in the indie demo are constantly and actively seeking out challenging new music, as opposed to your average orchestra subscriber.

The other point is that for this demo, indie rock *is* their art music -- not "classical" music or new music or nonpop of whatever. These are smart people and their lives are full of contemporary art -- they go see independent and international films, read novels by people like Jonathan Lethem and Zadie Smith, go to contemporary art exhibitions, and are avid, critical listeners -- but their musical diet rarely includes any classical music at all. Or jazz, for that matter.

- Darcy
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