On 11/20/2013 9:07 PM, terry cano wrote:
> This is my opinion only guys.
> I can happily do my projects in F2008 and you can also.  Yes, there are some 
> additions that would be nice but the fact is we are dealing with a system, 
> music notation, that was created many years ago and hasn't changed 
> significantly.  Finale, Sibelius and now Steinberg give most of us the tools 
> we need.  And the fact is that notation is becoming less important with 
> younger pop musicians.  So the market is shrinking.
> As already stated companies have to make the stock holder happy.  I remember 
> Dick Grove once said to
> "your success as a composer or arranger/producer is not being made by someone 
> that understands creativity or even like music, it is being made by a bean 
> counter."
> I sincerely feel we are at the start gloomy period for Finale.  I also hope 
> I'm wrong.
> Musically,
> Terry

In any tech business, if you sit still, you lose ground.  And you 
correctly identified some specific reasons for that in the notation 
business.  The only way to counter that is to evolve the product to have 
substantially greater value for the existing customer base or to make 
the product attractive to new customers -- ideally both.

There is absolutely no question that there is a body of potential 
customers who would like to use computer notation, but the products have 
such a steep learning curve that they give up.  We all know people like 
that.  Offhand I can immediately think of 15 fellow musicians that meet 
that description.  And curiously, about 1/3 of them have purchased a 
Finale or Sibelius release sometime in the past and given up.  If they 
aren't buying upgrades, they aren't helping the product move forward.

And there is another body of users who are very tech savvy and would use 
notation, but work primarily in the DAW space.  Many of these people 
spend hundreds -- even thousands of dollars every year on VSTs and other 
software.  Many of them would drop hundreds on a notation product if it 
fit into their world.

Without reaching one or both of those markets, I have to agree with your 
assessments.  But those customers are reachable by a supplier who 
understands that we don't have to stop once we have perfected the 
emulation of quill and parchment.

Will it be Finale and their intrepid base of loyal, long-term users or 
will it be somebody else?  That is the question, I believe.





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