> >>And Lott's own subtitle (which you snipped from your reply): > >> "D.C. gun laws have increased crime" > >>surely makes it clear what he meant. > > > >This thread has dragged on for so long that I've forgotten its > >genesis. Is this not about an article that appeared in a newspaper. If > >that is true, Lott probably had nothing to do with either the title or > >subtitle--some headline writer did. My experience is that authors have > >little or no control of the headlines that appear over their articles. > > As a writer for a dozen or so publications I can attest that is true. In > fact, I have been unpleased with titles given to my articles and Op eds > regardless of the topic.
I met Lott once. Had a nice, albeit brief, chat with the fellow (prototypical academic number cruncher if I ever saw one). Seems "More guns, less crime" was not his idea for the book title (though he undoubtedly had a right to object to the editorial license). It was a little sensationalized for his taste. -------------------- Guy Smith Silicon Strategies Marketing 630 Taylor Avenue Alameda, CA 94501 510-521-4477 (T) 510-217-9693 (F) [EMAIL PROTECTED] www.SiliconStrat.com
