B. Color To cover your bases with print media... you'll need to have: mono-tone, halt-tone, duo-tone, and full-color.
-- Rick Winscot On Friday, January 27, 2012 at 8:14 AM, Rui Silva wrote: > Tomasz, > > First let me congratulate you and your team (especially Adrian) for the very > excellent and professional work you have been doing with (both) your logo > submissions. > > Now, for the tweaking: > > A. I agree that Flex should be more important than Apache. It is the name of > the project and carries with it a lot of familiarity and stories that we want > to preserve (most of it anyhow :) ). There is the matter of the name possibly > not being donated to Apache, but my opinion is that regardless of the > project's name we'll want to maintain it's basic philosophy which is strongly > coupled with the idea of the flexibility and fluidity that the framework > gives us, while at the same time providing the building blocks to crystallize > that flexibility into enterprise level applications. Your logo (both of them, > actually) ties very well into that philosophy or at least that's what I read > from them. > > B. Definitely yes. Not that I dislike blue, but I'd like to see how it > behaves with warmer colors (maybe a variation of the orange used in the other > logo) and also with more dynamic and modern (post-modern?) color palettes. > > C.1 Yes, please.. > C.2 Yes, please. > C.3 Absolutely yes, please. > C.4 Yes. > C.5 Yes. > C.7 I'd add some stationary elements that we could use in printable documents > used with more traditional communication channels. > C.8 I'd also like to see some studies around printed presentation and > promotion materials (brochures, pens, notebook, etc.) > C.9 Finally, and that is somehow included in the stationary items I > referenced above, there should be a base slide show theme that we could use > with Powerpoint or other presentation software. This theme would not only > include a background (easily constructed from C.4), but also common slide > layouts and elements. > C.10 Font Face. We could select our brand font that we would use for all > designs and documents. It would have to be an open-source font that would be > given under ICLA or CCLA to Apache. Just an idea anyhow. > > D. Yes, please. > > E. What I'm about to suggest is a bit of a stretch, so take it with a grain > of salt. As I said I also liked your other logo very much. The colors were a > definite attraction point, but the thing that attracted me the most was its > irregular nature. The way it was "stretched" into its final shape and then > "stayed" in that shape spoke volumes to me about flexibility and stability. I > wonder if some of that irregular balance can be ported to this logo? I > realize that this was the logo that was selected and that possibly the fact > that it has a stable and regular shape played a big role people's decision to > choose it, but I had to say something. Sorry if I'm disturbing too much. > > Again, thanks for a very professional job. If I find myself ever in the need > to create a corporate brand I'll be sure to ring you guys for a proposal. > > Cheers, > Rui > > > -------- Original Message -------- > > From: "Tomasz Maciag | Fuse Collective" <t.mac...@fusecollective.com > > (mailto:t.mac...@fusecollective.com)> > > Sent: sexta-feira, 27 de Janeiro de 2012 11:44 > > To: "Mailing List | Apache Flex" <flex-dev@incubator.apache.org > > (mailto:flex-dev@incubator.apache.org)> > > Subject: [DISCUSS] Logo - final tweaks > > > > First I want to clarify something. I didn't create the logo, my company > > (Fuse Collective) did. I'm Manager/Developer and I only submitted it to > > the contest. To be precise Adrian Knopik (Rarr) made the logo (he's > > creative partner). > > > > After everything I've learned from Flash/Flex community over the years I > > would be really happy to finally give something back so you have our > > full attention. > > To make this processes work I want to ask you for you input about the > > logo. Feel free to write what you like about it and what you don't like > > (e.g. colors, typo ...). You could also show some references (e.g other > > logos) to give us visual explanation of your thoughts. > > It would made my life easier if you tried not to engage in discussion > > about opinions of other people so we'd stay on topic. I'll gather all > > info and talk it trough with my creative team. After that I'll summarize > > what we'll be doing (if required talk it over with PPMC members) and > > when you can expect to see results. > > > > For PPMC members. > > Since you'll be decision makers please add [Binding] to you message so I > > can easily distinguish you. > > Also it would be great if you could change my name to company name as > > creator on apache flex site so Fuse Collective could get recognition for it. > > > > Below are things that we feel are important. > > > > A. Naming convention/typography. > > What naming convention should we use? (Which name in "Apache Flex" is > > more important or maybe their equal and should be same size?) > > Personally I think "Flex" should be bigger since it is the projects name. > > I think we should try and work on typography to give it more > > corporate/software look & feel. > > > > B. Color. > > I think we should try and see what this could look like in different > > colors and create up to 3 different color variations. > > > > C. Additional branding elements. > > I want to ask you where and in what way the logo may be used by > > community? (On what kind of materials you want to see or use it?) > > Below are my examples of additional elements: > > 1. T-shirts. I think we could create t-shirts for Apache Flex community > > members and PPMC members so we could stand out while attending > > conferences/giving presentations. > > 2. Logo Motion. Up to 5 seconds animation that can be use for intro in > > video related staff (like tutorials). Something like > > http://fusecollective.com/#/flex-creative or > > http://fusecollective.com/#/inscripts. > > 3. Key visual. Graphic/illustration that can be easily adopted and used > > in wide range of materials (e.g presentations). Something like this > > <http://fusecollective.com/assets/projects/interaktik/interaktik_6.jpg> > > created for this logo > > <http://fusecollective.com/assets/projects/interaktik/interaktik_2.jpg>. > > 4. Desktop wallpaper. > > 5. Badge. You could use them on you blog or make actual badge and pin it > > to you shirt :) > > > > D. Apache Flex website. > > I don't know it's possible, but later on we could think about making > > some nice and clean design for Apache Flex website (it could go public > > with the first release). > > > > >
