Tariq Ahmed wrote:
> But one suggestion I have for Macromedia, is the next product you come out
> with come up with a distinct name - it makes searching for the topic easier.
> Eg Coldfusion works fairly well because there are a lot of pages related to
> Macromedia Coldfusion, versus the rare topic of nuclear cold fusion; and
> fortunately the product name doesn't have a space in it which pretty much
> guarantees that 'coldfusion' = the Macromedia Coldfusion.
>  
> The word Flex however is extremely generic. Flex is a stock symbol for
> Flextronics, it's the name of a popular magazine, there's a GNU project
> called Flex, there's a popular TLC program called Ride with Funk Master
> Flex, as well as just the common use of the word in general literature (flex
> your power, flex your muscles, etc.). 
>  
> So when using google, you often need to use "macromedia flex" in the search
> criteria. But that then requires all pages to keep using the full term to
> incur a match, and because its tedious to keep writing "macromedia flex",
> most pages/sites/articles don't.


That's a great point, the searchability of names, thanks. (I search a 
lot each day, so I'm keen on terms. ;-)

The full name *is* "Macromedia Flex". If someone does not use that 
phrase on a page, which would likely be ambiguous to readers too.

Most styleguides advise to use the full name of any thing, person or 
term before using a shorter nickname... making sure the term "Macromedia 
Flash Player" appears before the shorter "Player" does, for instance.

You can definitely use Flex alone, just define it the first time, and 
then search engines will know what those pages are about, agreed?


Summary: For search, try terms like "'macromedia flex' examples".

jd





-- 
John Dowdell . Macromedia Developer Support . San Francisco CA USA
Weblog: http://www.macromedia.com/go/blog_jd
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Spam killed my private email -- public record is best, thanks.


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