Re: [flexcoders] Re: Flex Marketing

Tue, 10 Oct 2006 10:54:29 -0700

What drives learning/adoption is jobs.  When there are Flex jobs, there will be Flex coders taking those jobs.  The metrics I used for Perl/Java/Flex are not perfect but I have found this method to be very accurate in the past to predicting trends in the market.   Given Perl and Java are both incumbent programming languages, the odds are stacked against Flex which is really a programming model/platform rather than a language but I wanted to go up against the languages on an even basis to see where Flex stacks up.  The results are encouraging:

1. How many hits are there on Google:
Perl:  195MM
Java: 551MM (Winner)
Flex: 74MM

2. How many jobs have the keyword on Monster.com within 50 miles of Zip code 95110 ( San Jose)
Perl:  360
Java: 442 (Winner)
Flex: 28


3. How many searches on the keywords on Overture.com August 2006
Perl: 12,332
Java: 192,000 (Winner)
Flex: 31,964 (Yes - we beat Perl!!!)

4. How many searches are returned on Google Blogsearch for the last month only:
Perl: 531
Java: 450
Flex:  596 (Winner)

5. How many books on Amazon.com does a keyword search turn up?
Perl: 13,758
Java: 38,657
Flex:  45, 894 (Winner)

Of course, this is not very scientific given java also means coffee and there are books on Google on Golf Flex.  To me, the number of books and blog mentions is really indicative of a trend just starting to rise.

Cheers!

D

"Speaking only for myself"

On 10-Oct-06, at 5:51 AM, Ray wrote:

Matt,

One of the best ways in my opinion to market Flex is by having Flex
applications in the wild.

As a ColdFusion developer I am excited about the possibilities of
using ColdFusion and Flex together. I do however think it would be
nice to have a few more CF Flex-centric articles and tutorials
available. The CF wizards that are available with Flex Builder are
great but they do not quite get me where I want to go. I would like to
see an example application that includes security using cflogin. A
fully functioning Flex + CF application such as cfpetstore would be
nice too.

You have a pretty passionate and vocal community of ColdFusion
developers. Get us to be as equally vocal and passionate about Flex. I
think that would help in marketing Flex a great deal.

Ray


--- In [email protected], "Matt Chotin" <[EMAIL PROTECTED]> wrote:

Hey guys, I'm trying to get a better statement of our marketing plans
and what we're doing currently so you can see that we're not exactly
sitting idle here.  In the meantime, I hear you guys say that none of
your friends tend to hear of Flex, but they know other technologies.  So
where do they hear about other technologies?  Are they reading certain
publications?  Blogs?  When they talk about other technologies do they
actually know what they're talking about or is it just repeating the
buzz?



Matt



________________________________

Behalf Of Tariq Ahmed
Sent: Wednesday, October 04, 2006 1:58 PM
Subject: Re: [flexcoders] Flex Marketing



I'd agree to that. The marketing effort seems to heavily rely on the
development community doing that job for them. Things like labs and
DevNet are KEY to maximizing technology adoption - but people need to
know about it in the first place.

To Restate Adobe's Goal: 1 000 000 Flex Developers by 2010. 

Some HEAVY DUTY marketing is needed. It definitely made sense to capture
those who are most amiable to Flex (CF and Flash developers) first and
grow from there. I think someone blogged about this before; in that of
course Adobe related blogs are going to be heavy proponents for Adobe
technologies. But now it's time to penetrate into the rest of the world.

In polling my heavy duty tech friends in other industries, they BARELY
know what Flex is. Many haven't heard of it. And some have heard of it,
just because they heard me mention it.

Awareness of the brand and technology needs to be more prevalent.

Gimme a cool Flex decal and I'll put it on my car! :)



Clint Modien wrote: 

I mentioned this @ the Silicon Valley Flex User Group meeting
the
other day but I wanted to reiterate it here and see if I could
invoke
a response from Adobe.


Mr. Mendels?


Where is the marketing for Flex? Why keep the most beautiful
framework in the world for creating applications a secret? Where
are
the Visual Studio style banner adds everywhere. Where is the
buzz for
it on Slashdot. Why arn't other developers in the world standing
up
and saying is creating applications really this easy!?!


I've seen the lights go on in a developers eyes when they get
it.
When they see what 5 lines of code can acomplish with Flex. They
get
excited. Excitement sells licenses.


(Gets off his soapbox and points to it...) ... Thoughts?







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