Seamus Byrne designed our logo and branding strategy back in 2007. It included the star from the beginning. As far as I know, it used an openly licensed font from the beginning. Did this change at some point in the future?
The Amsterdam conference branding was just a nice creative flourish on Seamus' part--he took the Sakai conference branding and "infused" it, merging the windmill theme of Holland with the Fluid star. I'm not necessary attached to the star specifically, but I think it's important not to risk making our visual brand too generic. We want it to be recognizable, stable, and appealing. Logos rarely "mean" anything substantial; they're about establishing a visual association. We should have a clear reason and strategy if we want to change our branding. Colin On Jun 11, 2014, at 8:40 PM, Jess Mitchell <[email protected]> wrote: > Very foggy memory here, but I think the * is a vestige of a conference in > Amsterdam? > Look at http://wiki.fluidproject.org/pages/viewpage.action?pageId=328418 at > the bottom of the page. > > Jess > > > On Jun 11, 2014, at 9:54 AM, Dana Ayotte <[email protected]> wrote: > >> I'm not clear on why we want to get rid of the * on the i, if we're not >> trying to make the logo text transformable. Could someone say more about >> this? (Justin, Jess?) Is consistency with the floe logo important? I quite >> like it as-is. >> >> If we do put the * on the left side, I vote for keeping the dot on the i for >> clarity's sake. >> >> I like the Droid Sans font. >> >> And +1 to adding Open Dyslexic where we can (UIO etc). >> >> Dana >> >> On 2014-06-11, at 8:35 AM, Justin Obara wrote: >> >>> Thanks Joanna, >>> >>> I like the "*" at the front. I think droid sans naturally comes with a dot >>> on the i. Could we keep this? >>> >>> Thanks >>> Justin >>> >>> p.s. here are some examples of other "fluid" companies, organizations, >>> projects, and etc. >>> >>> http://fluid.irisa.fr >>> http://www.openfluid-project.org >>> http://fluid.media.mit.edu >>> http://www.fluidhair.com >>> http://www.sustainablesolutions.com/products/fluid_faucets.php >>> http://www.fluidforward.com >>> http://fluidhair.ca >>> http://www.fluid-mobility.com >>> http://fluidapp.com >>> http://fluidwebdevelopment.com >>> http://fluidsurveys.com >>> >>> >>> On Jun 10, 2014, at 5:34 PM, Vass, Joanna <[email protected]> wrote: >>> >>>> >>>> Thanks for the responses everyone! >>>> >>>> Johnny, yes I think that was one of the reasons we used Comic Sans. The >>>> other reason I think was because of browser support for custom fonts. But >>>> maybe we could address that by using Comic Sans as the fallback font >>>> family? >>>> >>>> Justin, I attached a version with the ' * ‘ moved to the side instead - >>>> to be consistent with the arrangement with the floe logo. I agree with >>>> Anastasia that we need something to differentiate our logo with other >>>> projects with the same name. >>>> >>>> Let me know your thoughts. >>>> >>>> Thanks! >>>> Joanna >>>> <fluid-floe-logos.jpg> >>>> On Jun 6, 2014, at 2:54 PM, Johnny Taylor <[email protected]> wrote: >>>> >>>>> I think so. But can anyone remind me of why you used comic sans in the >>>>> first place? There are legitimate reasons. With the “a” character >>>>> specifically, if I recall correctly. And how it doesn’t have the ascender >>>>> protruding for the top of the character, right? What does having the >>>>> stroke (sorry for the sloppy type descriptions, I’ve got a lot on my mind >>>>> today) provide a reader? Does it help with dyslexia specifically? And by >>>>> using open dyslexic you could potentially address this issue as well as >>>>> address others, at the same time? Seems more than reasonable to me. >>>>> >>>>> Johnny >>>>> >>>>> http://abledaccess.com >>>>> http://abledaccess.com/twitter >>>>> >>>>> ... and the solution is inclusion >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> On Jun 6, 2014, at 2:10 PM, Colin Clark <[email protected]> wrote: >>>>> >>>>>> Andrés is on to something, though not necessarily with the logo itself. >>>>>> We should really replace the Comic Sans option in UI Options with the >>>>>> open dyslexia font. What do you all think? Seems like it would be useful. >>>>>> >>>>>> Colin >>>>>> >>>>>> On Jun 6, 2014, at 11:31 AM, Jess Mitchell <[email protected]> >>>>>> wrote: >>>>>> >>>>>>> Andrés, >>>>>>> >>>>>>> Thanks for passing this along. I can imagine this font being an >>>>>>> ‘option’ in a preference within GPII, but for a logo it might be >>>>>>> impractical to choose a font that accommodates a particular population. >>>>>>> Our approach has been to find something that is universally >>>>>>> understandable and readable or recognizable — these seem the goals for >>>>>>> a logo. >>>>>>> >>>>>>> Best, >>>>>>> Jess >>>>>>> >>>>>>> >>>>>>> On Jun 6, 2014, at 5:25 AM, Andrés Iglesias Pérez >>>>>>> <[email protected]> wrote: >>>>>>> >>>>>>>> Hi Joanna, >>>>>>>> Another open source font (cc-a 3.0) with a deeper touch into >>>>>>>> accessibility would be opendyslexic >>>>>>>> http://opendyslexic.org/ >>>>>>>> Examples of "fluid" and "floe" in >>>>>>>> http://www.dafont.com/open-dyslexic.font?text=fluid+floe >>>>>>>> Open-Dyslexic Font | dafont.com >>>>>>>> Open-Dyslexic Font | dafont.com >>>>>>>> Leer más... >>>>>>>> The "AltaBold" is my personal favourite :3 though I understand it can >>>>>>>> be a major breakage of the whole UI of the web :- / >>>>>>>> >>>>>>>> Kind Regards, >>>>>>>> -- >>>>>>>> Andrés Iglesias Pérez || Andres Iglesias-Perez >>>>>>>> Researcher @ R&D Department, Fundosa Technosite. >>>>>>>> C/ Albacete, nº 3. Edificio Mizar, 2ª planta. 28027, Madrid. >>>>>>>> Tel: 91 121 03 30 >>>>>>>> e-mail: [email protected] >>>>>>>> De: [email protected] >>>>>>>> <[email protected]> en nombre de Vass, Joanna >>>>>>>> <[email protected]> >>>>>>>> Enviado: viernes, 6 de junio de 2014 00:05 >>>>>>>> Para: Fluid-Work Mailing List Work >>>>>>>> Asunto: Proposal for small change to Fluid and Floe logos >>>>>>>> >>>>>>>> >>>>>>>> Hi All, >>>>>>>> >>>>>>>> Right now the Fluid and Floe logos are using Helvetica Neue, and I >>>>>>>> want to suggest we switch to an open-source licensed typeface. >>>>>>>> Attached is a version using Droid Sans an Apache 2.0 licensed typeface >>>>>>>> - it has similar proportions and some nice slant details. >>>>>>>> >>>>>>>> Let me know your thoughts. >>>>>>>> >>>>>>>> Thanks! >>>>>>>> Joanna >>>>>>>> >>>>>>>> >>>>>>>> <fluid-floe-logos.jpg> >>>>>>>> _______________________________________________________ >>>>>>>> fluid-work mailing list - [email protected] >>>>>>>> To unsubscribe, change settings or access archives, >>>>>>>> see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work >>>>>>> >>>>>>> _______________________________________________________ >>>>>>> fluid-work mailing list - [email protected] >>>>>>> To unsubscribe, change settings or access archives, >>>>>>> see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work >>>>>> >>>>>> _______________________________________________________ >>>>>> fluid-work mailing list - [email protected] >>>>>> To unsubscribe, change settings or access archives, >>>>>> see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work >>>>> >>>>> _______________________________________________________ >>>>> fluid-work mailing list - [email protected] >>>>> To unsubscribe, change settings or access archives, >>>>> see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work >>>> >>>> _______________________________________________________ >>>> fluid-work mailing list - [email protected] >>>> To unsubscribe, change settings or access archives, >>>> see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work >>> >>> _______________________________________________________ >>> fluid-work mailing list - [email protected] >>> To unsubscribe, change settings or access archives, >>> see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work >> >> _______________________________________________________ >> fluid-work mailing list - [email protected] >> To unsubscribe, change settings or access archives, >> see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work > > _______________________________________________________ > fluid-work mailing list - [email protected] > To unsubscribe, change settings or access archives, > see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work _______________________________________________________ fluid-work mailing list - [email protected] To unsubscribe, change settings or access archives, see http://lists.idrc.ocad.ca/mailman/listinfo/fluid-work
