Our own Alan Bowman is headlining this year's conference! --- Original Message --- From: "Sarah Miller" <[EMAIL PROTECTED]> Sent: 14 July 2004 16:44:49 Subject: Marketing Alcoholic Drinks (327904)
>�MARKETING ALCOHOLIC DRINKS Conference >�Tuesday 28 September 2004 >�Radisson Marlborough Hotel, Lodon. WC1 >�Book before end of August and save �100! >�Increases in binge drinking, drink-related unsociable behaviour and >�crime ensure that drinks marketing remains under the spotlight � >�with pressure groups pushing government for legal controls on >�advertising. >�The last Admap Alcoholic Drinks conference focused on this mounting >�pressure on marketers: this year�s event will put forward >�practical, innovative ideas for marketers seeking responsible >�promotion approaches. >�Attend the 2004 conference to hear new ideas for changing drinking >�habits, examine consumer attitudes in depth, and understand how >�marketing can work to benefit brands, without detriment to >�consumers and without increasing the threat of legislative action. >�Chaired by Rita Clifton, Chairman of Interbrand, this years topics >�will cover how the on-trade and brand marketers can work together >�to promote responsible drinking how marketers can target two >�audiences successfully � government and consumers how drinking >�habits and attitudes to alcoholic consumption develop with age >�where the big, new advertising ideas are that create and develop >�brands successfully and responsibly >�how to structure promotional activity to build brands without >�encouraging binge drinking how to use sponsorship to target your >�audience, convey brand strengths and emphasise social leadership > >�Speakers include: Alan Bowman, FFFFO, Ltd., Stephen Thomas, >�Managing Partner, Synetics; Paul Flatters, Chief Executive, The >�Future Foundation; Maggie Collier, Joint MD, Flamingo >�International; Jamie Lister, Director, Drink Works; Richard Storey, >�Planning Director, M&C Saatchi; Rooney Anand, MD, Greene King >�Brewery and Chris Searle, Executive Director, Bacardi-Martini Ltd. >�Admap conferences are developed with the assistance of strategic >�decision-makers working in the industry to ensure that speakers >�cover the key issues. Your attendance at the event will ensure that >�you are fully briefed and inspired to address old problems in new >�ways � book now. >�To book your place please contact Sarah Miller on >[EMAIL PROTECTED] or click here Tickets cost �595 + VAT = >��699.13. BUT if you book before August 31st you will get �100 off, >�ie your ticket will only cost you �495 + VAT = �581.63 Can you >�afford to miss this event? Customer Service �Click here if you do >�not want to receive further email promotions from WARC
