Merubah "corporate culture" dapat memakan waktu tahunan. Jadi kalau masih 
banyak yg belum mau berubah ya sabar sajah ...

not just ... 
survival for the fittest
but ...
survival for the longest ..

RDP
=========
Dated: April 02, 2003
http://www2.cio.com/analyst/report1164.html 

Changing Culture is Key to Effective Knowledge Sharing
Giga Information Group �

By Erica Rugullies
Director

Some organizations find that their company culture is not particularly 
conducive to the sharing of knowledge. Changing this is a priority for 
them if they hope to retain the knowledge of their key employees; in fact, 
Giga finds that it is one of the foremost people-related hurdles to 
widespread adoption of team collaboration software. 

Concerns about job security (knowledge of a domain, process or system 
gives a person a sense of job security), workload (contributing to team 
collaboration workspaces is viewed as an unnecessary time sink) or privacy 
(a person has the perception that Big Brother is watching) can cause 
people to resist participating in team discussions, posting documents in a 
repository or contributing to best practices databases. But when employees 
don't contribute their knowledge to a repository, a number of things can 
go wrong. When they leave the company, their knowledge goes with them. Or 
people waste time as they try to track down the current version of a 
document or file or locate someone who might have specific knowledge. And 
people end up reinventing the wheel because they do not know that another 
person has already come up with an idea, solved a problem or created a 
document. To change this behavior, organizations need to cultivate an 
environment in which knowledge sharing is encouraged and rewarded, or even 
required. 

Giga recommends the following best practices:

Work with people and groups one at a time. Give people the time and 
attention needed for them to make these changes. Giga has talked with 
companies that found it took a year to successfully change the culture to 
support knowledge sharing.

Demonstrate to users the value they personally gain from putting their 
knowledge into the new system (e.g., spending less time on annoying tasks 
like answering calls from others asking where a file is located, 
completing projects more quickly, obtaining recognition or rewards, 
demonstrating and potentially quantifying their value to the company by 
tying their contributions to new or increased business, cost savings or 
other benefits). People may have to take extra steps to post files in the 
repository or participate in discussion groups, but then they will be able 
to quickly find information related to team activity, easily search 
through documents, and reuse work that has already been done.

Treat knowledge as an asset that has not only current but also future 
value. Consider the potential for bundling corporate intellectual property 
into new products or services. Giga knows of one company that turned a 
product-related repository into a deliverable for a new level of premium 
support contract, which generated additional revenues.

Work with senior business leaders to change the culture to reward or 
require knowledge sharing. Urge human resources and senior management to 
modify training, recognition, incentive compensation programs to elicit 
desired behavior. Some companies have implemented policies stating that 
non-contributors will not be able to achieve their full raise the 
following year or that people who contribute maximum value via the team 
collaboration software will get an extra bonus.

Have the implementation team offer training sessions for business units at 
times that are convenient for the end users. Offer to bring in lunch. Get 
on the agenda at monthly partners meetings or quarterly sales rallies.

Sell to users the benefits of the system to the organization (e.g., 
improved customer service, increased revenues, reduced costs). Arm 
yourself with fresh success stories from other parts of the organization. 
Giga spoke with people at several global companies who went on world tours 
with the software, sharing success stories and training users. 

These practices can help organizations overcome not only resistance to 
knowledge sharing but also other common hurdles to adoption of team 
collaboration software: users are comfortable with e-mail as their primary 
electronic collaboration tool and don't want to give it up, people do not 
have incentive to change their behavior, teams that want to or are 
selected to use the software do not have strong team leaders, and senior 
management is not actively involved in or does not support the team 
collaboration initiative.
 

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