On Wed, Dec 1, 2010 at 2:09 PM, Przykuta <[email protected]> wrote: > > > > Hmm. We need change strategy. Banners work well, but without changes - > you > > > know. > > > > > > http://wikimediafoundation.org/wiki/Special:FundraiserStatistics > > > > > > przykuta > > > > > > > > I'm not sure that the drop can be attributed to a lack of effectiveness > in > > the banners. I expect us to raise significantly more this year due to an > > increase in readership, but I think most people that wanted to contribute > in > > the past with the less-than-optimal banners eventually did. Now that we > have > > a much more effective personal appeal, those who want to contribute do it > > sooner rather than later. > > > > - Brian > > But look on the "Christmas days" in 2008 and 2009... The banner was > changed. > > przykuta >
That fits with what I said - a more effective banner will cause some people who would have donated at another time with a less effective banner to donate now. It's certainly true that a more effective banner will draw in some new donors, but with a more effective banner system the donation rate we are seeing makes sense. We convinced everyone who usually donates to donate right away, and now there are fewer donations per day as a result. - Brian _______________________________________________ foundation-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
