We certainly do need a holiday push, though - there are plenty of great suggestions that would really bring things in.
How about trying something different? Mono On Wed, Dec 1, 2010 at 2:49 PM, Brian J Mingus <[email protected]>wrote: > On Wed, Dec 1, 2010 at 2:09 PM, Przykuta <[email protected]> wrote: > > > > > > > Hmm. We need change strategy. Banners work well, but without changes > - > > you > > > > know. > > > > > > > > http://wikimediafoundation.org/wiki/Special:FundraiserStatistics > > > > > > > > przykuta > > > > > > > > > > > I'm not sure that the drop can be attributed to a lack of effectiveness > > in > > > the banners. I expect us to raise significantly more this year due to > an > > > increase in readership, but I think most people that wanted to > contribute > > in > > > the past with the less-than-optimal banners eventually did. Now that we > > have > > > a much more effective personal appeal, those who want to contribute do > it > > > sooner rather than later. > > > > > > - Brian > > > > But look on the "Christmas days" in 2008 and 2009... The banner was > > changed. > > > > przykuta > > > > That fits with what I said - a more effective banner will cause some people > who would have donated at another time with a less effective banner to > donate now. It's certainly true that a more effective banner will draw in > some new donors, but with a more effective banner system the donation rate > we are seeing makes sense. We convinced everyone who usually donates to > donate right away, and now there are fewer donations per day as a result. > > - Brian > _______________________________________________ > foundation-l mailing list > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l > _______________________________________________ foundation-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
