Jason's question was about how, not why.

On Mon, Apr 29, 2013 at 6:48 AM, Combs, Richard
<[email protected]> wrote:
> Document titles, product names, and version numbers are exactly the sorts of 
> things for which you should define user variables. And use them not just in 
> the footer, but on the title page and throughout. When marketing decides to 
> change the product name, you'll be glad it's a variable. :-)
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